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CEOs and business leaders today want their internal communication professionals to be business people first, communicators second.
This is backed up by surveys that show business acumen is in the top 10 skills and competencies that internal communicators need. Yet a VMA Group survey in 2018 highlighted business acumen as the skill and competency they lacked most.
Of course, this is not a new problem. As Amit Bajaj, CEO of Tata Consultancy Services Europe told IC Kollectif: “Business acumen, co-existing with communications expertise, is the foundation of good internal communication. IC pros should know how the business works, its strengths, weaknesses, and opportunities. They should have an overall sense of everything that happens inside and envisage the future.”
In a recent Poppulo white paper, Going beyond engagement: The business value of internal communications for the C-Suite, the CEO of Artis Advisory, Zora Artis, explored what communication professionals need to do to be strategic advisors in an environment of constant challenge and change.
In this guide, Zora focuses on the key competencies and characteristics that communication professionals need if they want to become more rounded and strategic. At the center of these is the foundational one of business acumen.
Zora Artis GAICD SCMP
CEO
It’s no secret that all employees, regardless of industry or role, rely on timely and accurate information to carry out their jobs and remain aligned with the company’s objectives. However, the task of managing internal communication is no longer confined to a single department or function.
Join us for an enlightening webinar as we delve into the practices of the best communications teams and the influence of behavior on effective communication. We will explore the barriers that communicators commonly face, best practices to overcome them, and how a better understanding of behavior science can be a catalyst for best-in-class communications. Our expert panel, including Lindsay Kohler, Lead Behavioural Scientist at scarlettabbott and Joss Mathieson, Chief Encouragement Officer at Change Oasis, will guide you through a thought-provoking discussion that will shed light on the beliefs, concerns, and practices that often hold communicators back from maximizing their impact, including lack of clarity, limited resources, reduced influence, and the fear of making mistakes. And, drawing from insights gained from our maturity model, our experts will outline key elements that can revolutionize your communication practices. Be prepared to expand your thinking and explore new approaches that will invigorate your approach to communication. Key Takeaways:
Great communicators don’t necessarily make great leaders, but brilliant leaders are always superb communicators. That business leaders today must prioritize communication as a critical skillset is beyond debate. We know it from our own worklife experiences and from having witnessed the critical role CEO communication played during the pandemic, in addition to numerous research papers.
