Inspired Gear

Engage '24 is here!

Register Today

Poppulo
Business Transformation at McDonald's: An Inspired Recipe For Success
ON-DEMAND WEBINAR

Business Transformation at McDonald's: An Inspired Recipe For Success

About this Webinar

When McDonald’s embarked on its most ambitious business transformation in the US, it did what most companies don’t do during major change: it put the emotional journey of its people front and center. With remarkable results.

Research by BCG analyzing over 1,000 companies indicates that most transformations pay little or no attention to people’s change journey and are not implementing transformation initiatives in an employee-centric way. Understanding the human response to change and the emotional journey your people will go through is critical in communicating, engaging and involving your people in the right way.

Join us on April 29th at 4pm GMT/11am ET, where Emily Nichols, Manager of Internal Communications at McDonald’s USA, shares how the Internal Communications team kept its 2,000 franchise owners (who operate over 14,000 U.S. restaurants) engaged and motivated during the most ambitious business transformation in the company’s history.

You will learn how:

  • McDonald’s placed laser-focus on the fact that the transformation would only be successful if the 2,000 franchisees supported it – and that these were real people who would experience an emotional roller-coaster on a steep and rapid change journey
  • The McDonald’s team regularly measured franchisee sentiment during the various stages of the transformation and then used this feedback to inform their communication strategy
  • The use of ‘humanized’ communications that prove business value to senior leadership
  • McDonald’s created content in support of its people-centric approach to business transformation.


Event details

Gradient Calendar

April 29, 2021

11am ET / 4pm BST

Gradient Calendar

60 Minutes

Speaker

Emily Nichols

Emily Nichols

Manager of Internal Communications

Related content

From Insights to Action: A Guide to Emerging Employee Comms Trends in 2024

From Insights to Action: A Guide to Emerging Employee Comms Trends in 2024

In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.

Employee Comms
Generative AI for Employee Comms—And Leveraging Poppulo AI

Generative AI for Employee Comms—And Leveraging Poppulo AI

Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.

Employee Comms
Cracking the Code: Harnessing Effective Communication Through Human Behavior Insights

Cracking the Code: Harnessing Effective Communication Through Human Behavior Insights

Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.

Employee Comms