Employee communications are business critical in today’s disrupted workplace, which bustles with multiple comms channel options. But how effective are they—and are you choosing the right ones to engage your target audiences and achieve your objectives?
No matter how dispersed your workforce is—whether it’s hybrid, includes field workers, or spans multiple locations across the globe—you have to reach all your employees on the channels they prefer to use. And you have to know which channels are working best and those that aren’t performing as well.
This template will help you analyze the effectiveness of each communication channel at your organization and ensure employees don’t miss important information. It will help you answer questions like:
Tim Vaughan
Editorial Director, Poppulo
Susan Trinh
Sr. Marketing Manager at Poppulo
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
