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Employee communications are business critical in today’s disrupted workplace, which bustles with multiple comms channel options. But how effective are they—and are you choosing the right ones to engage your target audiences and achieve your objectives?
No matter how dispersed your workforce is—whether it’s hybrid, includes field workers, or spans multiple locations across the globe—you have to reach all your employees on the channels they prefer to use. And you have to know which channels are working best and those that aren’t performing as well.
This template will help you analyze the effectiveness of each communication channel at your organization and ensure employees don’t miss important information. It will help you answer questions like:
Tim Vaughan
Editorial Director, Poppulo
Susan Trinh
Sr. Marketing Manager at Poppulo
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
