Channels Audit Template: Are Your Employee Comms Channels Working?

Channels Audit Template: Are Your Employee Comms Channels Working?

About this Guide

Employee communications are business critical in today’s disrupted workplace, which bustles with multiple comms channel options. But how effective are they — and are you choosing the right ones to engage your target audiences and achieve your objectives?

No matter how dispersed your workforce is — whether it’s hybrid, includes field workers, or spans multiple locations across the globe — you have to reach all your employees on the channels they prefer to use.  And you have to know which channels are working best and those that aren’t performing as well.

This template will help you analyze the effectiveness of each communication channel at your organization and ensure employees don’t miss important information. It will help you answer questions like:

  • What are the pros and cons of different channels?
  • Are you reaching the right audience?
  • What content is resonating best?
  • Are you measuring impact?


This template was created in partnership with Brilliant Ink, an internal communications agency that specializes in designing meaningful employee experiences that translate into killer business results and improved engagement.


Ann Melinger

Ann Melinger

CEO of Brilliant Ink

Sara Forner Howland

Sara Forner Howland

Vice President of Employee Experience


Tim Vaughan

Tim Vaughan

Head of Content at Poppulo

Susan Trinh

Susan Trinh

Sr. Marketing Manager at Poppulo

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