GUIDES
Communication is key to successful change management – Do it well in 6 steps
Feb 18, 2020 at 14:29
About this Guide
Every business around the world is asking its employees to adapt to change. Whether it’s a business transformation, structural reorganization, merging with or acquiring another company, or using technology to streamline operations, leaders everywhere are asking employees to embrace change for the good of the company.
But it doesn’t always work. In fact, change initiatives have an alarming failure rate, with multiple studies estimating that 70% of change initiatives don’t achieve their goals. And poor or inadequate communication almost always tops the list of reasons for change failure.
You have an opportunity to help your organization succeed and earn your place as a trusted, valued business partner to the senior executive team.
This How To Guide can help. In it you will learn:
- A model for thinking about change initiatives
- The reasons so many of these initiatives fail
- The critical role of communications – and communicators – in guiding projects to success
- How to partner for success with communicators
- Best practices for impactful communications
Author
Neil Lieberman
Head of US Marketing, Poppulo
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Sign-off used to mean a few comments in the margin. Now a routine leadership announcement comes back carrying six sets of detailed, confident, strangely similar feedback—because somewhere between your outbox and theirs, half your stakeholders ran it through an AI. Executives aren't just reviewing comms work anymore. Armed with the same tools, plenty of them now believe they can do it. Stakeholder management was already the hardest part of the job; it wasn't built for reviewers with an assistant that never runs out of opinions. This session is about easing that tension—running a review process that still works, and keeping the final say where it belongs. What you'll learn: How to recognize AI-assisted feedback and weigh it for what it is—directional input, not a rewrite Ground rules for review cycles when every stakeholder has a co-pilot How to push back on machine-made opinion without damaging the human relationship behind it How to keep the final say with IC—not with the loudest AI-assisted opinion Plus: a live audience poll putting the first real numbers on how far this has spread. Bring your worst example. Who it's for: Internal comms leaders and senior practitioners who own the review cycle—and intend to keep it.
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Checking in. Finding the right conference room. Choosing where to dine. Booking a spa treatment. Deciding what to do next. Catching the shuttle to the airport. Digital signage plays a role in each of those moments. When used strategically, digital signage becomes more than a collection of screens. It helps hotels welcome guests, simplify navigation, promote amenities, drive revenue, support meetings and events, and communicate important information exactly when it’s needed. Behind the scenes, it keeps hotel teams informed, aligned, and equipped to deliver exceptional service. Leading hotels are using digital signage as a connected communication network that enhances the guest experience while improving operational efficiency across the property. This guide explores the essential digital signage applications helping hotels create exceptional guest experiences and unlock the full potential of their digital signage investment. Continue reading to learn about how digital signage is used to impact the guest experience.