GUIDES
Communication is key to successful change management – Do it well in 6 steps
Feb 18, 2020 at 14:29
About this Guide
Every business around the world is asking its employees to adapt to change. Whether it’s a business transformation, structural reorganization, merging with or acquiring another company, or using technology to streamline operations, leaders everywhere are asking employees to embrace change for the good of the company.
But it doesn’t always work. In fact, change initiatives have an alarming failure rate, with multiple studies estimating that 70% of change initiatives don’t achieve their goals. And poor or inadequate communication almost always tops the list of reasons for change failure.
You have an opportunity to help your organization succeed and earn your place as a trusted, valued business partner to the senior executive team.
This How To Guide can help. In it you will learn:
- A model for thinking about change initiatives
- The reasons so many of these initiatives fail
- The critical role of communications – and communicators – in guiding projects to success
- How to partner for success with communicators
- Best practices for impactful communications
Author
Neil Lieberman
Head of US Marketing, Poppulo
Related content
The acquisition of Sociabble significantly expands what Poppulo makes possible for employee engagement and experience, and what you can achieve as a result. This session is about making that concrete for you. We’ll discuss how Sociabble expands Poppulo’s capabilities with AI-powered intranet and digital hub experiences, employee advocacy, stronger mobile and frontline communication, and rewards and recognition. We’ll also share: What this means for customers today How these capabilities support better employee communication and engagement How organizations can take advantage of these capabilities now, and What customers can expect next from Poppulo’s roadmap and innovation strategy Join us on June 16 - we're looking forward to showing you what’s possible today.
Our most recent product release webinar is now available on demand, giving you a guided walkthrough of the latest enhancements in the Poppulo Employee Experience platform. In this session, we highlight key updates from the April '26 release designed to help you move faster, gain deeper insights, and maintain stronger control over your communications. You’ll see what’s new, why it matters, and how you can take advantage of these new features.
As the workplace evolves, organizations are rethinking how their physical spaces support the employee experience. From offices to shared spaces, every environment is an opportunity to inform, engage, and connect employees in more meaningful ways. Digital signage is emerging as one of the most effective ways to activate these spaces—and conference room screens are one of the easiest, most overlooked places to start, especially in the moments before and after meetings. Watch this webinar on-demand to see how Poppulo’s latest release turns in-room screens into always-on communication channels, helping you share key messages and reach employees using the screens you already have. You’ll also see how easy it is to activate and manage content across your meeting room screens, in addition to getting a broader sense of what effective in-office communication looks like today. You’ll learn how to: Turn idle in-room screens into active communication channels Reach employees in high-attention moments before, after, and between meetings Reinforce campaigns and key messages without adding new channels Easily manage and scale content across conference room screens