Every business around the world is asking its employees to adapt to change. Whether it’s a business transformation, structural reorganization, merging with or acquiring another company, or using technology to streamline operations, leaders everywhere are asking employees to embrace change for the good of the company.
But it doesn’t always work. In fact, change initiatives have an alarming failure rate, with multiple studies estimating that 70% of change initiatives don’t achieve their goals. And poor or inadequate communication almost always tops the list of reasons for change failure.
You have an opportunity to help your organization succeed and earn your place as a trusted, valued business partner to the senior executive team.
This How To Guide can help. In it you will learn:
Neil Lieberman
Head of US Marketing
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
