Inspired Gear

Four Winds Interactive and SmartSpace Global are now Poppulo

Learn More

Poppulo
Communication is key to successful change management – Do it well in 6 steps
GUIDES

Communication is key to successful change management – Do it well in 6 steps

About this Guide

Every business around the world is asking its employees to adapt to change. Whether it’s a business transformation, structural reorganization, merging with or acquiring another company, or using technology to streamline operations, leaders everywhere are asking employees to embrace change for the good of the company.

But it doesn’t always work. In fact, change initiatives have an alarming failure rate, with multiple studies estimating that 70% of change initiatives don’t achieve their goals. And poor or inadequate communication almost always tops the list of reasons for change failure.

You have an opportunity to help your organization succeed and earn your place as a trusted, valued business partner to the senior executive team.

This How-To Guide can help. In it you will learn:

  • A model for thinking about change initiatives
  • The reasons so many of these initiatives fail
  • The critical role of communications – and communicators – in guiding projects to success
  • How to partner for success with communicators
  • Best practices for impactful communications

Author

Neil Lieberman

Neil Lieberman

Head of US Marketing

Related content

The Staggering Financial Impact of Communication on Employee & Customer Experience

The Staggering Financial Impact of Communication on Employee & Customer Experience

Exclusive C-Suite Research from Poppulo

MeasurementEmployee Comms
Cyber Security: Learn How Employee Communication Could Save Your Business

Cyber Security: Learn How Employee Communication Could Save Your Business

The rise in hybrid work alongside digital transformation efforts have caused an increase in cybercrime risk—and the consequent need for heightened focus on cybersecurity measures is just the reality of our world today. So, the question becomes: what can businesses do to decrease the risk of cybercrime? The answer revolves around communication.

Employee Comms
Employee Communications Today: What Our Research Shows

Employee Communications Today: What Our Research Shows

As Internal Communication (IC) teams increase the scope, breadth, and impact of their comms, a fissure is forming between employee experience and IC intent. And it’s getting bigger. There’s a gap between the perceptions of IC and the reality of the employees they communicate with, but with the right strategies, you can start communicating with your employees more effectively—plus have a greater impact on the business.

Employee Comms