Inspired Gear

Meet Poppulo AI: Your personal comms assistant.

Learn More

Poppulo
Communication is key to successful change management – Do it well in 6 steps
GUIDES

Communication is key to successful change management – Do it well in 6 steps

About this Guide

Every business around the world is asking its employees to adapt to change. Whether it’s a business transformation, structural reorganization, merging with or acquiring another company, or using technology to streamline operations, leaders everywhere are asking employees to embrace change for the good of the company.

But it doesn’t always work. In fact, change initiatives have an alarming failure rate, with multiple studies estimating that 70% of change initiatives don’t achieve their goals. And poor or inadequate communication almost always tops the list of reasons for change failure.

You have an opportunity to help your organization succeed and earn your place as a trusted, valued business partner to the senior executive team.

This How-To Guide can help. In it you will learn:

  • A model for thinking about change initiatives
  • The reasons so many of these initiatives fail
  • The critical role of communications – and communicators – in guiding projects to success
  • How to partner for success with communicators
  • Best practices for impactful communications

Author

Neil Lieberman

Neil Lieberman

Head of US Marketing

Related content

Unifying Employee Comms: Why IT, Operations, and Comms Need to Work Together

Unifying Employee Comms: Why IT, Operations, and Comms Need to Work Together

It’s no secret that all employees, regardless of industry or role, rely on timely and accurate information to carry out their jobs and remain aligned with the company’s objectives. However, the task of managing internal communication is no longer confined to a single department or function.

Employee Comms
Breaking Down Barriers to Supercharge your Comms

Breaking Down Barriers to Supercharge your Comms

Join us for an enlightening webinar as we delve into the world of strategic communication, exploring the hurdles that individual communicators face, the hurdles that comms teams face, and what it takes to clear those hurdles and deliver best-in-class communications.

Employee Comms
How to Help Your Leadership Team Become Better Communicators

How to Help Your Leadership Team Become Better Communicators

Great communicators don’t necessarily make great leaders, but brilliant leaders are always superb communicators. That business leaders today must prioritize communication as a critical skillset is beyond debate. We know it from our own worklife experiences and from having witnessed the critical role CEO communication played during the pandemic, in addition to numerous research papers.

Leadership