Engage '24 is here!
Register Today
Every business around the world is asking its employees to adapt to change. Whether it’s a business transformation, structural reorganization, merging with or acquiring another company, or using technology to streamline operations, leaders everywhere are asking employees to embrace change for the good of the company.
But it doesn’t always work. In fact, change initiatives have an alarming failure rate, with multiple studies estimating that 70% of change initiatives don’t achieve their goals. And poor or inadequate communication almost always tops the list of reasons for change failure.
You have an opportunity to help your organization succeed and earn your place as a trusted, valued business partner to the senior executive team.
This How To Guide can help. In it you will learn:
Neil Lieberman
Head of US Marketing
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
