Change. It’s second nature to us. No generation of employees has undergone more fundamental shifts in their professional and personal lives than we all have.
Economic, financial, and public health crises have altered our companies and our consciousness. The fallout will continue to shape our lives and workplaces for years to come. From these and other transformations, we’ve seen communications flood our screens with emails, chats, videos, newsletters, apps, and more.
Where has all this chaos led us? The answer is unclear.
That’s why communications leaders—that’s every leader in the organization— need to fundamentally change their approach to communicating with their people.
Mic Wilborn
Director of Content Marketing, Poppulo
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
