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Surveys increasingly show that employees lack a sense of shared goals and common direction. Engagement scores are down and confidence in leadership communication seems a central issue.
Purpose beyond making money leads to engagement. But companies with a sense of purpose are winning, they are showing the way and engaging their people. How do you persuade stakeholders that communicating direction is an ongoing leadership responsibility, and that people need a focus beyond money. Employees need a sense of purpose that leads to engagement.
Our guest Mike Pounsford talks about every aspect of purpose, including evidence to persuade sceptics in your organization, plus case studies and tactics to implement.
Attendees will learn:
Mike Pounsford
Founder & CEO
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
