Inspired Gear

Engage '24 is here!

Register Today

Poppulo
Corporate brand development strategy
WEBINAR

Corporate brand development strategy

About this Webinar

This session looks at the alignment of people behaviors with the corporate brand messaging and the potential risk to your business by not managing it effectively and leaving it to chance. We will cover what creates authentic personality in the brand, how to create a brand identity and how you as a leader can develop your unique personal brand and profile that is the new wave of branding.

During the session you will learn:

  • Why and how personality of the corporate brand impacts the bottom line
  • Where some companies fall short and create unintentional risk
  • The brand development process
  • How to create a culture of authenticity, trust and respect from the Executive Team down
  • Gaining clarity of your own personal and leadership brand, and increasing your authentic visibility
  • Brand identity guidelines that you can apply to your own profile

Speaker

Lesley Everett

Lesley Everett

President & CEO

Related content

What’s Possible with the Poppulo Harmony Digital Signage Cloud

What’s Possible with the Poppulo Harmony Digital Signage Cloud

It’s clear that businesses today recognize the value of investing in digital signage to reach their target audiences—whether that’s employees, customers, visitors, or anyone else on-site. But with seemingly endless use cases, more content contributors across organizations, and a heightened concern over governance, effective cloud-based digital signage management has never been more critical.

Leadership
Redefining the Role of the Communicator: Insights from Gallagher's State of the Sector

Redefining the Role of the Communicator: Insights from Gallagher's State of the Sector

Each year, Gallagher’s State of the Sector report sheds light on the top priorities, trends, and barriers within the communications sector—and 2024’s report delivers again, highlighting the rise of AI technology, and reflecting on whether communicators are becoming more strategically aligned with their business’ bottom line.

Employee Comms
Webinar: Employee Communications Trends for 2024

Webinar: Employee Communications Trends for 2024

The last several years have put employee communicators in the limelight. From communicating throughout uncertain times, to reimagining the employee experience during a time when the “workplace” is more loosely defined than ever before, and new AI technology is introduced quickly, noteworthy trends in IC crop up frequently and must be addressed. Which begs the question—what trends should IC keep an eye out for in 2024?

Employee Comms