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This session looks at the alignment of people behaviors with the corporate brand messaging and the potential risk to your business by not managing it effectively and leaving it to chance. We will cover what creates authentic personality in the brand, how to create a brand identity and how you as a leader can develop your unique personal brand and profile that is the new wave of branding.
During the session you will learn:
Lesley Everett
President & CEO
Hotels and retailers constantly seek ways to gain a competitive edge and foster strong and long-lasting customer relationships—so a laser-like focus on the customer experience (CX) can ultimately differentiate the best from the rest.
With a renewed focus on aligning employees to business goals to combat the impact of the “Great Resignation,” the introduction of generative AI tools, the constant need to do more with less, and the increase in change and leadership communications, 2023 held a lot of challenges for IC teams.
Artificial Intelligence (AI) has officially made its debut, sparking inspiration, innovation, and hesitation among internal communicators. While many IC professionals are fearful of the potential consequences of AI, the team at Maximus sees it as an opportunity to push the boundaries of internal comms.
