Creating and implementing a successful internal communications strategy


Watch Icon60 Minutes


  • Gregg Apirian
    Gregg Apirian

    Managing Director, Vignette

  • Mike Lepis
    Mike Lepis

    Co-Founder & Creative Director, Vignette

“If you fail to plan, you are planning to fail!” — Benjamin Franklin

Join our guests Gregg Apirian and Mike Lepis of Vignette, the Employee Experience Agency™, as they guide attendees through the simple framework for developing and implementing an internal communications strategy that is aligned to business goals, and helps communicators become trusted advisors within their organization.

Key Takeaways:

  • Understanding the difference between tactics and strategy
  • Learning to use a simple strategic framework to develop your vision through implementation
  • Achieving alignment between leadership, stakeholders and employees
  • Using research and insights to remove the guesswork
  • Developing an audience profile so you can create targeted content
  • Creating or evolving your employer brand
  • Creating a tactical plan that is aligned to your strategy