Delivering Effective Internal Communication



  • Tim Vaughan
    Tim Vaughan

    Head of Content, Poppulo

In this pdf, we provide a view across the Internal Communication function, sharing insight and benchmarks from our recent Poppulo Inside IC Global Survey of over 700 of your peers across all business sectors.

Plus, you’ll find best practice advice and techniques for effective communication strategies to deliver more engaging and effective internal communications within your workplace.

Key takeaways:

  • How IC fits into organizations today
  • Best practice tips for increasing engagement through better design and personalization
  • The value of opening two-way channels in all digital communications
  • How and what to measure to increase engagement and prove business value
  • What meaningful measurement looks like across all your channels
  • The value of sharing your results with stakeholders
The world of internal communications is evolving rapidly as organizations realize the positive impact effective internal communication and engaged employees have on business performance.

In this Whitepaper pdf, Internal Communications Consultant, Denise Cox, presents new research and benchmarks for an effective internal communication strategy: shining a light on how IC is developing, and offering expert interpretation and insight into what makes for effective internal communication strategies.

Denise offers best practice advice and techniques for effective communication strategies in the workplace that you can use to deliver more engaging and effective internal communication, boost employee engagement and demonstrate the ROI for your communications.

Strategies for effective communication in the workplace

Design your communications to engage
Design is important. Whether it is the corporate intranet, your email newsletter or a print flyer, the look and feel is a critical first step to engagement. For effective communication at work, employees must be able to easily find the information they need and know exactly what actions they are required to take.

Define communication frequency
Ensure that you implement a predictable pattern when you communicate to employees. Communications that are expected are much more likely to engage with.

Think accessibility
Get creative when it comes to making your communications more available to employees, however they choose to access them. Give them the option to consume your information in a way that suits them.

Personalize your message and avoid mass-communication
If your message is generic, bland and corporate – if it’s addressing a mass audience rather than the individual – then, let’s be blunt here, it will bore most people. Effective communication at work is not easy, so tailor it to the individual to give yourself the best chance of opening up a two-way dialogue.

Be social
Making communications more social by encouraging interaction and dialogue, is a great way to boost engagement, and to garner valuable feedback directly from your employees.

Produce great content
Great content starts with two things, clear goals and a thorough understanding of your target audience. Without either, it’s really difficult to create compelling and engaging content.

Measure, refine, improve
For effective internal communication strategies to succeed, you need to measure; you need to have metrics at hand and understand how to interpret them. Only then can you make sound decisions that will improve how and what you communicate.

We go into more detail on these 7 tips and more insight on effective internal communication strategies in our whitepaper Delivering Effective Communication in the Workplace. Download it now for this great insight.