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Look around—smartphones, personal devices, interactive screens, large format video walls, instant messaging, video conferencing, meeting room signage, and everything in between—it’s what people prefer.
It’s also what people expect. Communications have gone digital. As communication mediums that used to be static fade away, digital communications continue to grow in virtually every industry.
This modern means of communication helps our clients inform, inspire, and connect with their audiences, while also enabling the business to achieve the desired outcome.
But as this communications channel becomes more prevalent across every industry, it begs three main questions:
This guide is designed to give you answers to those questions.
Christine Kendall
Content Marketing Manager, Poppulo
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
