Look around—smartphones, personal devices, interactive screens, large format video walls, instant messaging, video conferencing, meeting room signage, and everything in between—it’s what people prefer.
It’s also what people expect. Communications have gone digital. As communication mediums that used to be static fade away, digital communications continue to grow in virtually every industry.
This modern means of communication helps our clients inform, inspire, and connect with their audiences, while also enabling the business to achieve the desired outcome.
But as this communications channel becomes more prevalent across every industry, it begs three main questions:
This guide is designed to give you answers to those questions.
Christine Kendall
Content Marketing Manager, Poppulo
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
