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The COVID-19 pandemic is far from over but most organizations have moved beyond the initial crisis management phase. We're now in a new world, a new normal – a new reality for companies and their employees that has to be accepted, managed, and dealt with.
How do organizations effectively communicate and engage with our employees in this new situation? Thankfully, there are a number of digital engagement strategies to consider now that your team has settled into a new routine. First, we must accept that the current situation is our new normal, at least for now. As of now, we don’t know how long this will be.
As an employee communications professional, there’s much you can do to engage your employees. The strategies in this guide apply to the current climate, but they’re relevant at any time. It explores how you can:
Tim Vaughan
Editorial Director, Poppulo
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
