Optimizing engagement and employee experience is a priority for organizations of all sizes everywhere these days for very good and sound reasons.
They influence how someone feels about the company they work for right through their tenure and how they speak about it – and recommend it, or not – to others after they leave. And they really influences the bottom line.
With communications being key to both engagement and employee experience, we set out to investigate how comms are conducted by IC teams and how they resonate with employees.
We've conducted a unique piece of research in the US and Europe and this week publish the results in conjunction with this new white paper that covers:
Deepa S. Reddy, PhD
Lead Cultural Anthropologist
Ananya Roy
Consultant
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
