
WHITEPAPERS
Optimizing engagement and employee experience is a priority for organizations of all sizes everywhere these days for very good and sound reasons.
They influence how someone feels about the company they work for right through their tenure and how they speak about it – and recommend it, or not – to others after they leave. And they really influences the bottom line.
With communications being key to both engagement and employee experience, we set out to investigate how comms are conducted by IC teams and how they resonate with employees.
We've conducted a unique piece of research in the US and Europe and this week publish the results in conjunction with this new white paper that covers:

Deepa S. Reddy, PhD
Lead Cultural Anthropologist

Ananya Roy
Consultant, Innovation & Future Studies
Ask a hospital's communications team whether last week's safety alert reached every person who needed it—nurses, care assistants, porters, techs, cleaners, kitchen staff—and most can't tell you. The message went out, but who read it is guesswork. That blind spot is the real problem, and it starts with the staff. Most of the people keeping a hospital running have no company email and no desk, so an update reaches them through a manager who remembers to pass it on—or it doesn't reach them at all. When that message is a changed protocol or updated equipment guidance, a missed message is a patient-safety risk you never see. What you'll learn During this session, we'll show how healthcare organizations: Reach every clinical and support worker across hospitals, clinics, home visits, and community sites, without relying on email or a shared device. Deliver shift-relevant safety and compliance alerts with read tracking and must-read acknowledgment. Personalize communications by role, location, shift, and language, so people get only what's relevant to them. Use AI to help staff find the right policy or procedure in seconds. Replace scattered, manager-by-manager messaging with communications every employee receives, whatever their shift or location. Support wellbeing and recognition programs that help retain people in demanding roles. Let ward and department leaders communicate locally while central teams keep governance intact. See who opened and acknowledged each critical message. Watch the on-demand recording now.
Discover the latest digital signage product releases—and how they work together to help your team create polished, on-brand content with less effort, simplify network management, and reach employees across more screens and workplace spaces. In this webinar, Poppulo's product experts will bring the Q3 releases together in one practical session. You’ll see new content creation tools, smarter device and administrative capabilities, and expanded support for signage hardware and meeting room displays. Explore practical workflows featuring Canva, Designs, Device Insights, Poppulo Player for Android, Meeting Room Player, and more. You’ll also learn what each release means for your organization, when capabilities will become available, and the steps you can take to start putting them to work. Join us to see what’s new, ask questions, and leave with practical ideas for strengthening your digital signage program. In this webinar, you'll: See how Poppulo’s latest releases work together to improve the way you create, manage, and extend digital signage. Learn how easy it is to create engaging, on-brand content faster with Canva, Designs, templates, widgets, and brand management tools. Get tips to simplify everyday network management with better device visibility, automated cleanup, provisioning, filtering, and integrations. See how to extend communications to more screens and spaces with support for Android, BrightSign Series 6, and leading meeting room platforms.
Sign-off used to mean a few comments in the margin. Now a routine leadership announcement comes back carrying six sets of detailed, confident, strangely similar feedback—because somewhere between your outbox and theirs, half your stakeholders ran it through an AI. Executives aren't just reviewing comms work anymore. Armed with the same tools, plenty of them now believe they can do it. Stakeholder management was already the hardest part of the job; it wasn't built for reviewers with an assistant that never runs out of opinions. This session is about easing that tension—running a review process that still works, and keeping the final say where it belongs. What you'll learn: How to recognize AI-assisted feedback and weigh it for what it is—directional input, not a rewrite Ground rules for review cycles when every stakeholder has a co-pilot How to push back on machine-made opinion without damaging the human relationship behind it How to keep the final say with IC—not with the loudest AI-assisted opinion Plus: a live audience poll putting the first real numbers on how far this has spread. Bring your worst example. Who it's for: Internal comms leaders and senior practitioners who own the review cycle—and intend to keep it.