GUIDES
Dynamic In-Office Communications Built for Today’s Hybrid Workforce
About this Guide
The purpose and use of the office changed when hybrid work became the norm. But did your approach to in-office communications and space management evolve at the same time?
The modern workplace has gone through a transformation—both in how office space is designed and used, as well as how communications are delivered for on-site, remote, and frontline employees. Prior to the pandemic, many businesses created neighborhoods for specific teams, delivering relevant communications to those employees via digital signage, while remote employees relied on a combination of email and mobile to receive company information. And frontline workers typically received business communications through a mix of digital signage and in-person meetings. Then the pandemic hit. Many offices were either partially or completely shut down for an extended period. A renewed focus on communicating effectively with a remote workforce emerged, while news cycles were awash with musings about whether in-office work was a thing of the past.
When the dust settled, businesses evaluated when and how—or if—they should welcome employees back to the office. It’s clear now that the office isn’t going anywhere. But things will need to change.
That means the way we think about and use the office must change. It can’t be a warehouse of workers any longer. Instead, it will be a place to collaborate. A place for certain meetings that are more productive when held in person. A place that employees can choose to come to based on their needs on any given day. A place designed to optimize the employee experience.
In this guide, we’ll walk through how companies can provide dynamic communications to on-site employees, while also enabling advanced desk hoteling and space management functionality, creating the type of employee experience your workforce will expect. And as we know from the staggering employee attrition rates of recent years, if people don’t get the workplace experience they expect, they don’t stick around.
Author
Mic Wilborn
Director of Content Marketing, Poppulo
Related content
Over the past two decades, campus communication has shifted from posters and email blasts to a complex web of comms channels that are accessible to students, faculty, and visitors throughout their days. The modern university is both physical and digital, and the speed of communication must meet the needs of a digitally-native generation. In this environment, digital signage has moved from a nice-to-have to a strategic medium—visible, immediate, and flexible—one that connects a dispersed campus. This whitepaper explores how institutions are using digital signage to communicate smarter and faster, and how to build a program that is easy to operate, simple to scale, and resilient in the moments that matter most. Drawing on Poppulo’s expertise in digital signage for college campuses, we’ll share how leading universities are centralizing digital signage management, empowering multiple departments, and using data and design to make every message count. Keep reading to learn how top universities are leveraging digital signage to create more connected, informed, and vibrant campus communities, setting new standards for communication in higher education.
Dive a little deeper into AI for digital signage and learn what the future holds for these two technologies. Across the enterprise, AI is no longer a distant vision—it’s quickly becoming a practical tool reshaping how organizations work, connect, and communicate. From automating workflows to personalizing customer experiences, AI is changing the way information flows, both inside and outside of businesses. For digital signage network owners, this shift presents both an opportunity and a challenge. How do we move from simply broadcasting content to delivering communication that’s adaptive, intelligent, and responsive in real time? How do we take advantage of AI in ways that make networks easier to manage, more engaging for audiences, and more valuable to the business? This shift is something most businesses are currently navigating, but they don’t have to figure it all out on their own. Poppulo is here to help demystify the technology and provide insight into how AI will shape the future of digital signage.
Without the right platform and capabilities, managing a growing digital signage network can be complex and time-consuming. Device downtime and inconsistent content playback can take time and resources away from the experiences you want to deliver. Additionally, reporting gaps, or otherwise tedious and manual reporting tools make it harder to determine what is working and what isn’t, which is a huge barrier to ensuring your digital signage network is contributing to your organization’s goals. In this session, we’ll share practical guidance on how AI-driven tools, like Poppulo’s Analyze Agent can help digital signage teams: Keep devices healthy and running smoothly Ensure content plays correctly across every screen Strengthen governance and oversight You’ll leave with a clear understanding of how AI can simplify network management, save time, and maximize the impact of your digital signage.