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The purpose and use of the office changed when hybrid work became the norm. But did your approach to in-office communications and space management evolve at the same time?
The modern workplace has gone through a transformation—both in how office space is designed and used, as well as how communications are delivered for on-site, remote, and frontline employees. Prior to the pandemic, many businesses created neighborhoods for specific teams, delivering relevant communications to those employees via digital signage, while remote employees relied on a combination of email and mobile to receive company information. And frontline workers typically received business communications through a mix of digital signage and in-person meetings. Then the pandemic hit. Many offices were either partially or completely shut down for an extended period. A renewed focus on communicating effectively with a remote workforce emerged, while news cycles were awash with musings about whether in-office work was a thing of the past.
When the dust settled, businesses evaluated when and how—or if—they should welcome employees back to the office. It’s clear now that the office isn’t going anywhere. But things will need to change.
That means the way we think about and use the office must change. It can’t be a warehouse of workers any longer. Instead, it will be a place to collaborate. A place for certain meetings that are more productive when held in person. A place that employees can choose to come to based on their needs on any given day. A place designed to optimize the employee experience.
In this guide, we’ll walk through how companies can provide dynamic communications to on-site employees, while also enabling advanced desk hoteling and space management functionality, creating the type of employee experience your workforce will expect. And as we know from the staggering employee attrition rates of recent years, if people don’t get the workplace experience they expect, they don’t stick around.
Mic Wilborn
Director of Content Marketing, Poppulo
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
