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The purpose and use of the office changed when hybrid work became the norm. But did your approach to in-office communications and space management evolve at the same time?
The modern workplace has gone through a transformation—both in how office space is designed and used, as well as how communications are delivered for on-site, remote, and frontline employees. Prior to the pandemic, many businesses created neighborhoods for specific teams, delivering relevant communications to those employees via digital signage, while remote employees relied on a combination of email and mobile to receive company information. And frontline workers typically received business communications through a mix of digital signage and in-person meetings. Then the pandemic hit. Many offices were either partially or completely shut down for an extended period. A renewed focus on communicating effectively with a remote workforce emerged, while news cycles were awash with musings about whether in-office work was a thing of the past.
When the dust settled, businesses evaluated when and how—or if—they should welcome employees back to the office. It’s clear now that the office isn’t going anywhere. But things will need to change.
That means the way we think about and use the office must change. It can’t be a warehouse of workers any longer. Instead, it will be a place to collaborate. A place for certain meetings that are more productive when held in person. A place that employees can choose to come to based on their needs on any given day. A place designed to optimize the employee experience.
In this guide, we’ll walk through how companies can provide dynamic communications to on-site employees, while also enabling advanced desk hoteling and space management functionality, creating the type of employee experience your workforce will expect. And as we know from the staggering employee attrition rates of recent years, if people don’t get the workplace experience they expect, they don’t stick around.
Mic Wilborn
Director of Content Marketing, Poppulo
It’s no secret that all employees, regardless of industry or role, rely on timely and accurate information to carry out their jobs and remain aligned with the company’s objectives. However, the task of managing internal communication is no longer confined to a single department or function.
Join us for an enlightening webinar as we delve into the world of strategic communication, exploring the hurdles that individual communicators face, the hurdles that comms teams face, and what it takes to clear those hurdles and deliver best-in-class communications.
Great communicators don’t necessarily make great leaders, but brilliant leaders are always superb communicators. That business leaders today must prioritize communication as a critical skillset is beyond debate. We know it from our own worklife experiences and from having witnessed the critical role CEO communication played during the pandemic, in addition to numerous research papers.
