Employee communication can drive digital transformation: How to do it right
Watch On-demand
Speakers
Priya Bates
President, Inner Strength Communication Inc.
About this webinar
Digital Transformation promises to help your company delight customers, grow revenue, improve profitability, and create an engaging, healthy workplace culture. Delivering on this promise requires more than just technical expertise – it takes behavioral changes from employees. And that starts with effective communications from you and your team throughout the project.
Poppulo is committed to helping technology and communication professionals like you develop communication programs that support the behavioral changes required by your Digital Transformation initiatives. To do that, we’ve partnered with the award-winning change management and employee communications expert Priya Bates, who has led communication for HP Canada and Compaq Canada.
In this webinar, Priya will help you:
- Understand why poor communication is often cited as a major reason that half of Digital Transformation initiatives fail – and what you can do about it
- Understand the role that communications – and Communication Professionals – play in driving successful Digital Transformation initiatives
- Learn how to partner for success with Internal Communication and HR professionals to achieve the business goals of your Transformation effort
- Learn how to use data and analytics to inform decisions
- Utilize best practices for impactful communications
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The Misalignment Tax: Closing the Strategy–Performance Gap with Comms + HR
Employee use of the word “misalignment” to describe leadership increased 143% last year. Nine in 10 leaders say strategic alignment matters, but less than one in 10 employees feel it. That gap has held for seven years and it’s becoming a bigger, more urgent problem. In a time of constant change, eroding trust, and AI-accelerated everything, misalignment spreads faster, slowing decisions, duplicating effort, distorting priorities, and eroding the bottom line. This is the Misalignment Tax—a silent, compounding drain on productivity, performance, and ultimately profitability. Every organization pays it, unseen and unquantified. In this live webinar, Zora Artis and Wayne Aspland of Clear Leaders share what their latest global research reveals about why alignment fails, what it truly costs organizations, and what it takes to turn around. It is a strategic opening for Communication and HR to lead the fix—together. These functions are uniquely positioned to make it happen, but most aren’t doing so yet. This session is about changing that. What You’ll Gain: A Clear Understanding : Why the gap persists, and the two paradoxes that sustain it. The AI Multiplier : How AI amplifies clarity in aligned organizations—and chaos in misaligned ones. A Practical Framework : The leadership conversations required to close the gap, and how Comms + HR can shape them. Tangible Actions : Specific moves Communication and HR leaders can initiate immediately. The Research Behind the Session: Zora and Wayne’s research - their third global study - draws on interviews with more than 50 CEOs, Chiefs of Staff, and senior leaders across communication, HR, strategy, and operations - and points to three conversations that determine whether strategy actually moves, or simply sits on a shelf. It also explores the cross-functional enabling work that must happen before any of them can.
The Misalignment Tax: Closing the Strategy–Performance Gap with Comms + HR
Employee use of the word “misalignment” to describe leadership increased 143% last year. Nine in 10 leaders say strategic alignment matters, but less than one in 10 employees feel it. That gap has held for seven years and it’s becoming a bigger, more urgent problem. In a time of constant change, eroding trust, and AI-accelerated everything, misalignment spreads faster, slowing decisions, duplicating effort, distorting priorities, and eroding the bottom line. This is the Misalignment Tax—a silent, compounding drain on productivity, performance, and ultimately profitability. Every organization pays it, unseen and unquantified. In this live webinar, Zora Artis and Wayne Aspland of Clear Leaders share what their latest global research reveals about why alignment fails, what it truly costs organizations, and what it takes to turn around. It is a strategic opening for Communication and HR to lead the fix—together. These functions are uniquely positioned to make it happen, but most aren’t doing so yet. This session is about changing that. What You’ll Gain: A Clear Understanding : Why the gap persists, and the two paradoxes that sustain it. The AI Multiplier : How AI amplifies clarity in aligned organizations—and chaos in misaligned ones. A Practical Framework : The leadership conversations required to close the gap, and how Comms + HR can shape them. Tangible Actions : Specific moves Communication and HR leaders can initiate immediately. The Research Behind the Session: Zora and Wayne’s research - their third global study - draws on interviews with more than 50 CEOs, Chiefs of Staff, and senior leaders across communication, HR, strategy, and operations - and points to three conversations that determine whether strategy actually moves, or simply sits on a shelf. It also explores the cross-functional enabling work that must happen before any of them can.