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There’s much talk about how the world is becoming increasingly digitized, but what is digitization? What does it mean to undergo a digital transformation in business?
Digitization is about more than new technology. It’s about how your business can build better processes that are assisted by technology.
To become a more digital organization, in a rapidly changing workplace environment, you certainly need to have good technology, but you also need to consider your processes, your people, and your culture – and look for opportunities big and small to rewire your business to deliver a better performance.
That’s why employee communication is so important. Listening to your employees, communicating with them, and using the right tools to do so can make a huge difference as you become a digitized organization.
In this guide, digital communications expert Richard Gera walks you through:
Tim Vaughan
Editorial Director, Poppulo
Richard Gera
Digital Communications Consultant
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
