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Communication is the glue that holds us all together and gets us through a crisis. However, especially in the case of COVID-19, we communicators are also experiencing the crisis alongside everyone else. Because of that, it is both harder and more necessary to forge a methodical approach that lets us maintain momentum in our own selves and teams, then help build that momentum in the broader organization.
This isn’t a quick crisis we can plow all our energy into and take a rest in a few weeks. It’s a marathon that will need a healthy, steady pace to sustain us over the unknown course through to the finishing line intact. This guide takes you through the essential steps to keep going and be effective during a long crisis.
John Alderman
North America Communications Director, Sage
Joanna Hall
Founder and Owner
Today’s uncertain economic outlook and fast pace of change mean that businesses must continue transforming to keep up, and for most companies, HR and Transformation teams play a critical role in managing the necessary changes.
Successful business executives know the value and benefits of having great employee communications. It shapes the culture of an organization, impacts productivity, and influences employee engagement.
Insights from Gallagher State of the Sector
