Communication is the glue that holds us all together and gets us through a crisis. However, especially in the case of COVID-19, we communicators are also experiencing the crisis alongside everyone else. Because of that, it is both harder and more necessary to forge a methodical approach that lets us maintain momentum in our own selves and teams, then help build that momentum in the broader organization.
This isn’t a quick crisis we can plow all our energy into and take a rest in a few weeks. It’s a marathon that will need a healthy, steady pace to sustain us over the unknown course through to the finishing line intact. This guide takes you through the essential steps to keep going and be effective during a long crisis.
John Alderman
North America Communications Director, Sage
Joanna Hall
Founder and Owner
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
