Communication is the glue that holds us all together and gets us through a crisis. However, especially in the case of COVID-19, we communicators are also experiencing the crisis alongside everyone else. Because of that, it is both harder and more necessary to forge a methodical approach that lets us maintain momentum in our own selves and teams, then help build that momentum in the broader organization.
This isn’t a quick crisis we can plow all our energy into and take a rest in a few weeks. It’s a marathon that will need a healthy, steady pace to sustain us over the unknown course through to the finishing line intact. This guide takes you through the essential steps to keep going and be effective during a long crisis.
John Alderman
North America Communications Director, Sage
Joanna Hall
Founder and Owner
Employee communication has been business-critical for organizations over the past two years. However, with economic uncertainty and tight budgets, there is increasing pressure to add business value beyond the traditional focus of employee engagement.
There is a giant chasm between why leaders think employees quit their jobs and the real reason employees are leaving in droves. According to
The time is up. Our approach to enterprise comms needs a radical overhaul if, as communications and HR leaders, we truly want to stem the Great Resignation.
By clicking “Accept all cookies” you agree to the storing of cookies on your device to enhance your browsing experience, analyze site traffic, and serve tailored content and advertisements.
When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.
Strictly Necessary
Always Active
These cookies are necessary for our website to function. They do not store any personally identifiable information and are usually only set in response to actions made by you, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block these cookies, but some parts of the site will not work.
Functionality
Functionality cookies are used to remember your preferences. They make the site easier for you to navigate by remembering settings you have applied, detect if you’ve already seen a pop-up or auto-fill forms to make them easier for you to complete.
Targeting
Targeting cookies are used to deliver ads more relevant to you and your interests. These cookies can also be used to measure ad performance and provide recommendations.
