How to Guides

Employee communications and coronavirus – How to stay the course through a long crisis



  • John Alderman
    John Alderman

    North America Communications Director, Sage

  • Joanna Hall
    Joanna Hall

    Director, Afire Consulting LTD

Communication is the glue that holds us all together and gets us through a crisis. However, especially in the case of COVID-19, we communicators are also experiencing the crisis alongside everyone else. Because of that, it is both harder and more necessary to forge a methodical approach that lets us maintain momentum in our own selves and teams, then help build that momentum in the broader organization.

This isn’t a quick crisis we can plow all our energy into and take a rest in a few weeks. It’s a marathon that will need a healthy, steady pace to sustain us over the unknown course through to the finishing line intact. This guide takes you through the essential steps to keep going and be effective during a long crisis.