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Communication is the glue that holds us all together and gets us through a crisis. However, especially in the case of COVID-19, we communicators are also experiencing the crisis alongside everyone else. Because of that, it is both harder and more necessary to forge a methodical approach that lets us maintain momentum in our own selves and teams, then help build that momentum in the broader organization.
This isn’t a quick crisis we can plow all our energy into and take a rest in a few weeks. It’s a marathon that will need a healthy, steady pace to sustain us over the unknown course through to the finishing line intact. This guide takes you through the essential steps to keep going and be effective during a long crisis.
John Alderman
North America Communications Director, Sage
Joanna Hall
Founder and Owner
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
