Meet Poppulo AI: Your personal comms assistant.
Learn More
As Internal Communication (IC) teams increase the scope, breadth, and impact of their comms, a fissure is forming between employee experience and IC intent. And it’s getting bigger. There’s a gap between the perceptions of IC and the reality of the employees they communicate with, but with the right strategies, you can start communicating with your employees more effectively—plus have a greater impact on the business.
We partnered with an independent research firm to get to the bottom of this divide, and presented this research at a webinar hosted by Priya Bates, President of Inner Strength Communication Inc. The data came from a survey of over 4,000 employees and IC professionals between 03-23-2022 and 04-27-2022 and highlighted the gap that has formed in workplace communications today.
In this executive brief, you'll learn where the disconnect comes from, and how internal communicators can address the disconnect to have a greater impact on their organization.
Key takeaways include:
Christine Kendall
Content Marketing Manager, Poppulo
Priya Bates
President, Inner Strength Communication Inc.
Hotels and retailers constantly seek ways to gain a competitive edge and foster strong and long-lasting customer relationships—so a laser-like focus on the customer experience (CX) can ultimately differentiate the best from the rest.
With a renewed focus on aligning employees to business goals to combat the impact of the “Great Resignation,” the introduction of generative AI tools, the constant need to do more with less, and the increase in change and leadership communications, 2023 held a lot of challenges for IC teams.
Artificial Intelligence (AI) has officially made its debut, sparking inspiration, innovation, and hesitation among internal communicators. While many IC professionals are fearful of the potential consequences of AI, the team at Maximus sees it as an opportunity to push the boundaries of internal comms.
