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As Internal Communication (IC) teams increase the scope, breadth, and impact of their comms, a fissure is forming between employee experience and IC intent. And it’s getting bigger. There’s a gap between the perceptions of IC and the reality of the employees they communicate with, but with the right strategies, you can start communicating with your employees more effectively—plus have a greater impact on the business.
We partnered with an independent research firm to get to the bottom of this divide, and presented this research at a webinar hosted by Priya Bates, President of Inner Strength Communication Inc. The data came from a survey of over 4,000 employees and IC professionals between 03-23-2022 and 04-27-2022 and highlighted the gap that has formed in workplace communications today.
In this executive brief, you'll learn where the disconnect comes from, and how internal communicators can address the disconnect to have a greater impact on their organization.
Key takeaways include:
Christine Kendall
Content Marketing Manager, Poppulo
Priya Bates
President, Inner Strength Communication Inc.
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
