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As Internal Communication (IC) teams increase the scope, breadth, and impact of their comms, a fissure is forming between employee experience and IC intent. And it’s getting bigger. There’s a gap between the perceptions of IC and the reality of the employees they communicate with, but with the right strategies, you can start communicating with your employees more effectively—plus have a greater impact on the business.
We partnered with an independent research firm to get to the bottom of this divide, and presented this research at a webinar hosted by Priya Bates, President of Inner Strength Communication Inc. The data came from a survey of over 4,000 employees and IC professionals between 03-23-2022 and 04-27-2022 and highlighted the gap that has formed in workplace communications today.
In this executive brief, you'll learn where the disconnect comes from, and how internal communicators can address the disconnect to have a greater impact on their organization.
Key takeaways include:
Christine Kendall
Content Marketing Manager, Poppulo
Priya Bates
President, Inner Strength Communication Inc.
Companies that fail to take employee wellbeing seriously pay for it in lost productivity, higher turnover, and disengagement that drags down teams and culture.
When communication is clear, consistent, and grounded in purpose, HR becomes one of the most powerful drivers of culture and performance. But that only happens when people understand what’s being asked of them—and feel connected to why it matters.
When it comes to effectively implementing, managing, and scaling a digital signage network, every organization must start somewhere. Start your digital signage journey here, with this e-book.
