Inspired Gear
Poppulo
Employee Communications Today: What Our Research Shows
WHITEPAPERS

Employee Communications Today: What Our Research Shows

About this Whitepaper

As Internal Communication (IC) teams increase the scope, breadth, and impact of their comms, a fissure is forming between employee experience and IC intent. And it’s getting bigger. There’s a gap between the perceptions of IC and the reality of the employees they communicate with, but with the right strategies, you can start communicating with your employees more effectively—plus have a greater impact on the business.

We partnered with an independent research firm to get to the bottom of this divide, and presented this research at a webinar hosted by Priya Bates, President of Inner Strength Communication Inc. The data came from a survey of over 4,000 employees and IC professionals between 03-23-2022 and 04-27-2022 and highlighted the gap that has formed in workplace communications today.

In this executive brief, you'll learn where the disconnect comes from, and how internal communicators can address the disconnect to have a greater impact on their organization.

Key takeaways include:

  • A deeper look at the communication breakdown
  • How to meet employees' communication expectation
  • The importance of personalization
  • How IC can have a greater impact
  • Future IC trends

Author

 Christine Kendall

Christine Kendall

Content Marketing Manager, Poppulo

Contributor

Priya Bates

Priya Bates

President, Inner Strength Communication Inc.

Related content

Strategic Communication: Why It's Vital—And How to Do It Effectively

Strategic Communication: Why It's Vital—And How to Do It Effectively

It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.

Employee Comms
Leadership
Return to Office Done Right: Tips, Strategies, and Cautionary Tales

Return to Office Done Right: Tips, Strategies, and Cautionary Tales

The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.

Employee Comms