The past two years have shown just how business-critical employee communication is for organizations.
But with continuing global economic uncertainty and tight comms budgets there is increasing pressure on workplace communication professionals to ensure their work adds business value.
It’s a challenge, but also a great opportunity for IC and HR to focus their efforts on bottom-line, operational-oriented, business goals that are high on the executive agenda—and at the same time increase their influence across their organizations.
This guide explores how effective employee communication:
Susan Slagle
Sr. Director, Customer Strategy & Value
Joe Heddy
Manager, Enterprise Sales
Kristy Alexander
Senior Business Value Engineer
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
