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The past two years have shown just how business-critical employee communication is for organizations.
But with continuing global economic uncertainty and tight comms budgets there is increasing pressure on workplace communication professionals to ensure their work adds business value.
It’s a challenge, but also a great opportunity for IC and HR to focus their efforts on bottom-line, operational-oriented, business goals that are high on the executive agenda—and at the same time increase their influence across their organizations.
This guide explores how effective employee communication:
Susan Slagle
Sr. Director, Customer Strategy & Value
Joe Heddy
Manager, Enterprise Sales
Kristy Alexander
Senior Business Value Engineer
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
