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Event management is right up there as one of the most demanding jobs an internal communicator does, because success and failure are very visible. So how do you add the extra spark that makes your events engaging and inspiring for employees? The secret is to involve them from the planning stage onwards. You don't have to double the budget, just blend in an interactive dimension leading up to, during and after the event.
This handy guide will provide you with ideas that will help you put together a highly engaging agenda, capture employees' attention and raise awareness in the run-up to the event. There are tips on the use of polls and crowdsourcing, providing seamless access to event logistics and using apps to encourage interaction.
And of course when the event is over, it's not really over. That's when the all-important evaluation takes place, where any lessons can be exchanged before yet another successful event is celebrated!
Tim Vaughan
Editorial Director, Poppulo
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