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Event management is right up there as one of the most demanding jobs an internal communicator does, because success and failure are very visible. So how do you add the extra spark that makes your events engaging and inspiring for employees? The secret is to involve them from the planning stage onwards. You don't have to double the budget, just blend in an interactive dimension leading up to, during and after the event.
This handy guide will provide you with ideas that will help you put together a highly engaging agenda, capture employees' attention and raise awareness in the run-up to the event. There are tips on the use of polls and crowdsourcing, providing seamless access to event logistics and using apps to encourage interaction.
And of course when the event is over, it's not really over. That's when the all-important evaluation takes place, where any lessons can be exchanged before yet another successful event is celebrated!
Tim Vaughan
Editorial Director, Poppulo
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
