You can't succeed - or prove your success - without communication measurement
Using focus groups, surveys and executive interviews to improve your communications and move from ‘order taker’ to ‘strategic counselor’.
Great communication starts with listening - to your audience, your leaders, and your managers. It is also about using insights from channel metrics to see how your audience actually interacts with your messages.
In this practical session, noted communication measurement expert Cindy Crescenzo will show you how to take the mystery out of employee engagement measurement.
Practical advice and key takeaways:
This webinar was recorded before Newsweaver evolved to Poppulo.
CINDY CRESCENZO
Communications Specialist
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
