Top Tips & Traps – Employee Focus Groups

Top Tips & Traps – Employee Focus Groups

About this Guide

Focus groups are a great way of finding out what your employees really think. Therefore, Internal Communications expert Angela Sinickas presents the tips and traps for conducting employee focus groups in this guide. You will learn:

  • Who to select
  • What questions to ask
  • How to present findings

One of the keys to a successful communication plan is to make sure you have the input of stakeholders before developing a plan in the first place. Try doing it without stakeholder engagement and you can look forward to having a communications disaster on your hands. Quite simply, it’s doomed to fail. But of course it needn’t be like that, and with proper, careful, and informed planning, involving people from across the organization, you are setting a very solid foundation for a successful communication plan.

In Part 2 of The Ultimate Guide to Measuring Internal Communications, measurement expert Angela Sinickas takes readers through the essential measures to ensure effective stakeholder engagement, including pre-planning research and pre-testing of potential communications. Angela is one of the world’s leading authorities on measuring the effectiveness of communications and her knowledge and vast experience is evident in her advice on how to conduct employee focus groups. Her Tips & Traps are invaluable because as we know, if done well, employee focus groups can be hugely positive but if not, it can be a very poor experience with the potential to undo the best of plans.


Tim Vaughan

Tim Vaughan

Head of Content at Poppulo

By clicking “Accept all cookies” you agree to the storing of cookies on your device to enhance your browsing experience, analyze site traffic, and serve tailored content and advertisements.

Cookies preferences

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Manage consent preferences

Strictly Necessary

Always Active

These cookies are necessary for our website to function. They do not store any personally identifiable information and are usually only set in response to actions made by you, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block these cookies, but some parts of the site will not work.


Functionality cookies are used to remember your preferences. They make the site easier for you to navigate by remembering settings you have applied, detect if you’ve already seen a pop-up or auto-fill forms to make them easier for you to complete.


Targeting cookies are used to deliver ads more relevant to you and your interests. These cookies can also be used to measure ad performance and provide recommendations.