In today’s rapidly evolving business landscape, effective leadership communication is more critical than ever. Strong leaders inspire, motivate, and guide their teams toward success, fostering a culture of collaboration, innovation, and growth. And communication is the mainstay to making this vision a reality.
But there’s a divide between the communication that employees expect from their leaders, and what leaders are actually delivering today. According to Grammarly’s State of Business Communication 2023, only 55% of workers perceive communications from their senior leaders as effective—despite business leaders spending over 80% of their time communicating.
To bridge this gap, organizations must rely on their internal communication teams to build a connection between business leaders and employees, ensuring that messages from leadership are clear, relevant, effectively communicated and—most importantly—resonate with the workforce. But demonstrating the value of internal comms to business leaders can prove to be a significant challenge— one that requires a deep understanding of your leaders and employees, a data-driven approach to analyzing your existing comms approach, and tactical planning to develop an improved strategy.
This guide is your roadmap to unlocking the full potential of leadership communication through the lens of internal communications. We’ll explore the strategies, tools, and best practices that empower leaders to connect with their teams authentically, creating an engaged and informed workforce.
Christine Kendall
Content Marketing Manager, Poppulo
Andrea Greenhous
Founder
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
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