Inspired Gear

Engage '24 is here!

Register Today

Poppulo
Empowering Leaders: How Internal Communications Teams Can Improve Leadership Comms
EXECUTIVE BRIEF

Empowering Leaders: How Internal Communications Teams Can Improve Leadership Comms

In Partnership with Andrea Greenhous, President at Vision2Voice Communications

About this Executive Brief

In today’s rapidly evolving business landscape, effective leadership communication is more critical than ever. Strong leaders inspire, motivate, and guide their teams toward success, fostering a culture of collaboration, innovation, and growth. And communication is the mainstay to making this vision a reality.

But there’s a divide between the communication that employees expect from their leaders, and what leaders are actually delivering today. According to Grammarly’s State of Business Communication 2023, only 55% of workers perceive communications from their senior leaders as effective—despite business leaders spending over 80% of their time communicating.

To bridge this gap, organizations must rely on their internal communication teams to build a connection between business leaders and employees, ensuring that messages from leadership are clear, relevant, effectively communicated and—most importantly—resonate with the workforce. But demonstrating the value of internal comms to business leaders can prove to be a significant challenge— one that requires a deep understanding of your leaders and employees, a data-driven approach to analyzing your existing comms approach, and tactical planning to develop an improved strategy.

This guide is your roadmap to unlocking the full potential of leadership communication through the lens of internal communications. We’ll explore the strategies, tools, and best practices that empower leaders to connect with their teams authentically, creating an engaged and informed workforce.

Author

 Christine Kendall

Christine Kendall

Content Marketing Manager, Poppulo

Contributor

Andrea Greenhous

Andrea Greenhous

Founder

Related content

From Insights to Action: A Guide to Emerging Employee Comms Trends in 2024

From Insights to Action: A Guide to Emerging Employee Comms Trends in 2024

In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.

Employee Comms
Generative AI for Employee Comms—And Leveraging Poppulo AI

Generative AI for Employee Comms—And Leveraging Poppulo AI

Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.

Employee Comms
Cracking the Code: Harnessing Effective Communication Through Human Behavior Insights

Cracking the Code: Harnessing Effective Communication Through Human Behavior Insights

Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.

Employee Comms