Executive communications: Helping your executives provide strong, effective leadership in times of transition

Executive communications: Helping your executives provide strong, effective leadership in times of transition

May 4, 2020

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Speakers

Alyssa Hagan

Alyssa Hagan

Associate Director, Corporate Communications, Encompass Health

Kristin Brownstone

Kristin Brownstone

Director, ROI Communication

About this webinar

Employees expect strong, visible leadership from their executives in times of disruption and transition. But these are just the times when leaders may need help to deliver on those expectations. HR and IC teams are perfectly situated to help leaders understand what different groups of employees across the organization are feeling, what their fears are, and how to effectively address those issues during times of uncertainty and change.

You will learn how to:

  • Keep executives in touch with changing employee sentiments and realities across the organization
  • Craft executive messages in rapidly changing circumstances
  • Choose the most effective communication channels for different situations
  • Help executives improve their communication skills in real time

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Employee use of the word “misalignment” to describe leadership increased 143% last year. Nine in 10 leaders say strategic alignment matters, but less than one in 10 employees feel it. That gap has held for seven years and it’s becoming a bigger, more urgent problem. In a time of constant change, eroding trust, and AI-accelerated everything, misalignment spreads faster, slowing decisions, duplicating effort, distorting priorities, and eroding the bottom line. This is the Misalignment Tax—a silent, compounding drain on productivity, performance, and ultimately profitability. Every organization pays it, unseen and unquantified. In this live webinar, Zora Artis and Wayne Aspland of Clear Leaders share what their latest global research reveals about why alignment fails, what it truly costs organizations, and what it takes to turn around. It is a strategic opening for Communication and HR to lead the fix—together. These functions are uniquely positioned to make it happen, but most aren’t doing so yet.  This session is about changing that. What You’ll Gain: A Clear Understanding : Why the gap persists, and the two paradoxes that sustain it. The AI Multiplier : How AI amplifies clarity in aligned organizations—and chaos in misaligned ones. A Practical Framework : The leadership conversations required to close the gap, and how Comms + HR can shape them. Tangible Actions : Specific moves Communication and HR leaders can initiate immediately. The Research Behind the Session: Zora and Wayne’s research - their third global study - draws on interviews with more than 50 CEOs, Chiefs of Staff, and senior leaders across communication, HR, strategy, and operations - and points to three conversations that determine whether strategy actually moves, or simply sits on a shelf. It also explores the cross-functional enabling work that must happen before any of them can.

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