The list of issues to impact the financial services sector in the past decade is long – mortgage fraud, insider trading, money laundering, hackers and identity theft, to name a few. It’s issues like these that have companies in a number of industries understandably concerned about how to communicate with employees and consumers, to protect and grow their brand.
Leadership now has a golden opportunity to communicate more effectively with employees, to ensure that organizations are more aligned and informed. In this best practice guide, Leadership Consultant David Grossman shares his thoughts on what leaders must do to communicate internally in a more effective manner.
Key takeaways:
David Grossman
Founder & CEO, The Grossman Group
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
