The most effective communications efforts are AUDIENCE-BASED and METRICS-DRIVEN. But even with the most advanced tools and data at your fingertips, it’s not always easy to translate employee data into communications that will resonate and inspire action.
In this step-by-step Best Practice Session, guest hosts Ann Melinger and Jackie Berg of Brilliant Ink will walk through specific and actionable steps you can take to glean insights from your data, and use those insights to build employee personas to ensure your communications have the greatest impact.
Take-aways:
60 minutes
Ann Melinger
CEO of Brilliant Ink
Jackie Berg
Head of Research & Business Development
Employee communication has been business-critical for organizations over the past two years. However, with economic uncertainty and tight budgets, there is increasing pressure to add business value beyond the traditional focus of employee engagement.
There is a giant chasm between why leaders think employees quit their jobs and the real reason employees are leaving in droves. According to
The time is up. Our approach to enterprise comms needs a radical overhaul if, as communications and HR leaders, we truly want to stem the Great Resignation.
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