The most effective communications efforts are AUDIENCE-BASED and METRICS-DRIVEN. But even with the most advanced tools and data at your fingertips, it’s not always easy to translate employee data into communications that will resonate and inspire action.
In this step-by-step Best Practice Session, guest hosts Ann Melinger and Jackie Berg of Brilliant Ink will walk through specific and actionable steps you can take to glean insights from your data, and use those insights to build employee personas to ensure your communications have the greatest impact.
Take-aways:
60 minutes
Ann Melinger
CEO
Jackie Berg
Head of Research & Business Development
We've come through a year of turbulent change, but while the turmoil has thankfully begun to subside there is not going to be any let-up on the pressure to transform at speed.
The coming months present a massive challenge for employee communicators and HR teams, who are key to making the new way of working a reality. Whether planning a return to the office, navigating a restructuring, or adapting to a new business strategy, communication is critical to keeping employees connected and making these major shifts successful.
While leaders need to own and visibly champion transformation, they also need help to navigate it successfully at pace. This is where a great communications team can come into its own, helping to amplify the efforts of leaders, enable and empower managers at all levels, and strengthen the connection with employees.
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