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The most effective communications efforts are AUDIENCE-BASED and METRICS-DRIVEN. But even with the most advanced tools and data at your fingertips, it’s not always easy to translate employee data into communications that will resonate and inspire action.
In this step-by-step Best Practice Session, guest hosts Ann Melinger and Jackie Berg of Brilliant Ink will walk through specific and actionable steps you can take to glean insights from your data, and use those insights to build employee personas to ensure your communications have the greatest impact.
Take-aways:
60 minutes
Ann Melinger
CEO of Brilliant Ink
Jackie Berg
Head of Research & Business Development
It's more crucial than ever to demonstrate the impact and value of internal communication efforts. IC teams that rely on data to drive their strategies can ensure the comms they send drive business value—and they can prove it.
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
