The most effective communications efforts are AUDIENCE-BASED and METRICS-DRIVEN. But even with the most advanced tools and data at your fingertips, it’s not always easy to translate employee data into communications that will resonate and inspire action.
In this step-by-step Best Practice Session, guest hosts Ann Melinger and Jackie Berg of Brilliant Ink will walk through specific and actionable steps you can take to glean insights from your data, and use those insights to build employee personas to ensure your communications have the greatest impact.
Take-aways:
60 minutes
Ann Melinger
CEO
Jackie Berg
Head of Research & Business Development
What's IKEA's magic formula for keeping its people highly engaged during turbulent times? Find out at our next webinar when Guy Britt (Global Head of Co-Worker Communication) and Daniela Rogosic (CEO Communication Leader) give you an inside scoop on their comms success with 170,000 co-workers across 30+ markets globally.
According to Gallagher's 2021 State of the Sector report,* engaging employees around their organization’s purpose, strategy, and values is the number one priority for HR and communication professionals this year. Given the stress that employees are feeling from the pandemic-accelerated changes in the workplace, that’s not a surprise. But what are the best practices for doing this successfully?
Workplace culture under threat: how to protect it in the new world of work.
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