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Send personalized messages to your audience – without adding extra work!
WEBINAR

Send personalized messages to your audience – without adding extra work!

About this Webinar

The most effective communications efforts are AUDIENCE-BASED and METRICS-DRIVEN. But even with the most advanced tools and data at your fingertips, it’s not always easy to translate employee data into communications that will resonate and inspire action.

In this step-by-step Best Practice Session, guest hosts Ann Melinger and Jackie Berg of Brilliant Ink will walk through specific and actionable steps you can take to glean insights from your data, and use those insights to build employee personas to ensure your communications have the greatest impact.

Take-aways:

  • Techniques for learning more about your employee audiences vs. operating off assumptions
  • How to use personas to help you better understand your audiences and ensure your communications speak to them
  • Real-world examples demonstrating how personas can improve your communications approach and metrics
  • Strategies for using available tools, data and insights to make your job EASIER, not more complicated

Event details

Gradient Calendar

60 minutes

Speakers

Ann Melinger

Ann Melinger

CEO of bink.

Jackie Berg

Jackie Berg

Head of Research & Business Development

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The Digital Signage Landscape: Current State and Future Outlook

The Digital Signage Landscape: Current State and Future Outlook

Driven by the need for real-time, relevant, and targeted messaging at scale, digital signage has emerged as a key communication tool across all industries. From retail and hospitality to corporate offices and higher education, organizations today rely on digital signage to engage audiences, streamline operations, and drive business outcomes. As we delve into the current state and future outlook of the market, it becomes clear that digital signage is not just a trend, but a critical communication channel for customer and employee connections alike.

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