The most effective communications efforts are AUDIENCE-BASED and METRICS-DRIVEN. But even with the most advanced tools and data at your fingertips, it’s not always easy to translate employee data into communications that will resonate and inspire action.

In this step-by-step Best Practice Session, guest hosts Ann Melinger and Jackie Berg of Brilliant Ink will walk through specific and actionable steps you can take to glean insights from your data, and use those insights to build employee personas to ensure your communications have the greatest impact.

Audience takeaways:

  • Techniques for learning more about your employee audiences vs. operating off assumptions.
  • How to use personas to help you better understand your audiences and ensure your communications speak to them.
  • Real-world examples demonstrating how personas can improve your communications approach and metrics.
  • Strategies for using available tools, data and insights to make your job EASIER, not more complicated

  • Ann Melinger
    Ann Melinger

    Ann is the CEO of employee experience agency Brilliant Ink, where she and her fearless team of engagement experts partner with companies to assess and improve their workplace experience.

  • Jackie Berg
    Jackie Berg

    Jackie Berg is the Director of Research at Brilliant Ink. After nearly a decade supporting Fortune 500 companies connect more effectively with key audiences through the power of data, Jackie has turned her analytical eye toward the employee experience.