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From Data to Value: Showcasing Internal Comms through Analytics
EXECUTIVE BRIEF

From Data to Value: Showcasing Internal Comms through Analytics

About this Executive Brief

In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.

But understanding how to leverage analytics to assess and highlight the
effectiveness of internal communications efforts—plus knowing how to present those findings in a way that proves the value to leadership—requires a specific set of tools and knowledge to be successful.

In our recent webinar, Proving it: Leveraging Analytics to Showcase the Value of Internal Comms, Jackie Berg, Head of Research and Business Development at Brilliant Ink, and Heather Bicknell, Product Marketing Director at Poppulo, shared practical techniques for data collection and analysis, identifying key performance indicators (KPIs), and transforming insights into actionable results.

Whether you’re looking to justify additional investment in internal communication initiatives, refine your current strategies, or better demonstrate the value of IC, download this guide to become equipped with the tools and expertise needed to illustrate how communications drive business outcomes.

Author

Christine Kendall

Christine Kendall

Content Marketing Manager, Poppulo

Contributor

Jackie Berg

Jackie Berg

Head of Research & Business Development

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