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From Insights to Action: A Guide to Emerging Employee Comms Trends in 2024
EXECUTIVE BRIEF

From Insights to Action: A Guide to Emerging Employee Comms Trends in 2024

About this Executive Brief

In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.

These challenges, combined with the swift introduction of new AI technologies, the need to engage a younger and more politically and socially charged generation, and increasing political and social unrest across the globe, have changed the IC landscape and forced communicators to adopt new strategies to engage the workforce and remain competitive.

This prompts the question: What trends should IC professionals anticipate in 2024?

In this Poppulo webinar, Employee Communications Trends for 2024, a panel of internal comms experts explored the top challenges, trends, and opportunities for internal communicators in 2024. Mark Dollins, President of North Star Communications Consulting, Sharon McIntosh, President & Founder of And Then Communications, and Ashley Tobin, Director of Customer Success EMEA at Poppulo, shared the key strategies and best practices that employee comms teams should embrace this year.

Read on to learn more about:

  • Internal and external factors impacting IC
  • The top trends reshaping workplace communications today
  • Common challenges that IC will face in 2024
  • How to positively leverage AI in your employee comms strategy

Author

Christine Kendall

Christine Kendall

Content Marketing Manager, Poppulo

Contributors

Sharon McIntosh

Sharon McIntosh

President & Founder of And Then Communications

Mark Dollins

Mark Dollins

President of North Star Communications Consulting

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