In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
These challenges, combined with the swift introduction of new AI technologies, the need to engage a younger and more politically and socially charged generation, and increasing political and social unrest across the globe, have changed the IC landscape and forced communicators to adopt new strategies to engage the workforce and remain competitive.
This prompts the question: What trends should IC professionals anticipate in 2024?
In this Poppulo webinar, Employee Communications Trends for 2024, a panel of internal comms experts explored the top challenges, trends, and opportunities for internal communicators in 2024. Mark Dollins, President of North Star Communications Consulting, Sharon McIntosh, President & Founder of And Then Communications, and Ashley Tobin, Director of Customer Success EMEA at Poppulo, shared the key strategies and best practices that employee comms teams should embrace this year.
Read on to learn more about:
Christine Kendall
Content Marketing Manager, Poppulo
Sharon McIntosh
President & Founder of And Then Communications
Mark Dollins
President of North Star Communications Consulting
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
