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In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
These challenges, combined with the swift introduction of new AI technologies, the need to engage a younger and more politically and socially charged generation, and increasing political and social unrest across the globe, have changed the IC landscape and forced communicators to adopt new strategies to engage the workforce and remain competitive.
This prompts the question: What trends should IC professionals anticipate in 2024?
In this Poppulo webinar, Employee Communications Trends for 2024, a panel of internal comms experts explored the top challenges, trends, and opportunities for internal communicators in 2024. Mark Dollins, President of North Star Communications Consulting, Sharon McIntosh, President & Founder of And Then Communications, and Ashley Tobin, Director of Customer Success EMEA at Poppulo, shared the key strategies and best practices that employee comms teams should embrace this year.
Read on to learn more about:
Christine Kendall
Content Marketing Manager, Poppulo
Sharon McIntosh
President & Founder of And Then Communications
Mark Dollins
President of North Star Communications Consulting
The AI revolution in internal communications isn't approaching—it's here, rapidly transforming how organizations connect with their employees. At Pop Summit 2025, leading industry experts discussed this seismic shift, offering invaluable insights into navigating and mastering this new era.
As we step deeper into 2025, the landscape of internal communications is rapidly evolving, driven by constant change and pervasive uncertainty both inside and outside the workplace. On top of these challenges, the explosion of AI and other new innovations has made it imperative that communicators keep up with the latest trends and embrace new technology to stay ahead of the competition and meet increasing productivity demands.
With digital signage, seeing is believing. Explore this lookbook to gain inspiration, get insight into top applications across a variety of industries, and explore what's possible with digital signage from Poppulo.
