A Guide to Crafting an Effective Comms Campaign Strategy & Plan
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Poppulo now reaches 50 million employees globally
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In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
These challenges, combined with the swift introduction of new AI technologies, the need to engage a younger and more politically and socially charged generation, and increasing political and social unrest across the globe, have changed the IC landscape and forced communicators to adopt new strategies to engage the workforce and remain competitive.
This prompts the question: What trends should IC professionals anticipate in 2024?
In this Poppulo webinar, Employee Communications Trends for 2024, a panel of internal comms experts explored the top challenges, trends, and opportunities for internal communicators in 2024. Mark Dollins, President of North Star Communications Consulting, Sharon McIntosh, President & Founder of And Then Communications, and Ashley Tobin, Director of Customer Success EMEA at Poppulo, shared the key strategies and best practices that employee comms teams should embrace this year.
Read on to learn more about:
Christine Kendall
Content Marketing Manager, Poppulo
Sharon McIntosh
President & Founder of And Then Communications
Mark Dollins
President of North Star Communications Consulting
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.
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