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Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
But what exactly does this explosion of technology mean for internal communicators?
While many comms professionals are concerned about the implications of generative AI and the possibility of it eliminating their roles, the reality is that AI opens up opportunities for communicators to embrace the technology and leverage it in a way that improves productivity, provides insight into the efficacy of communications, and streamlines the way that communicators generate content.
In this executive brief, we’ll explore the current state of AI for employee communications, share how Maximus—a leading government contractor—is leveraging AI for IC today, and provide a glimpse into Poppulo AI—a personal comms assistant within the Poppulo Harmony platform.
Christine Kendall
Content Marketing Manager, Poppulo
Heather Bicknell
Product Marketing Director
Jared Curtis
Senior Director of Corporate Communications
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
It’s clear that businesses today recognize the value of investing in digital signage to reach their target audiences—whether that’s employees, customers, visitors, or anyone else on-site. But with seemingly endless use cases, more content contributors across organizations, and a heightened concern over governance, effective cloud-based digital signage management has never been more critical.
