The rate of change in organizations has been rising rapidly over the past decade and shows no signs of slowing down, despite two critical factors that impact the chances of any change program being successful: employee change fatigue and decreasing support for more transformation initiatives.
In this landscape, change communications plays a crucial role in shoring up employee support for change programs essential to achieve company goals, while balancing employee needs and having their voices heard by the leadership teams.
This executive brief, based on a Poppulo Engage ‘24 fireside chat between two leading change communication experts— Helen Cunningham, who heads Global Change and Internal Communications at Amadeus, and Joss Mathieson, founder of Change Oasis— explores change management communications in all its manifestations, from process to organizational. The guide covers:
Tim Vaughan
Editorial Director, Poppulo
Helen Cunningham
Head of Global Change & Internal Communications, Amadeus
Joss Mathieson
Chief Encouragement Officer at Change Oasis
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
