Getting the most out of surveys

Getting the most out of surveys

About this Webinar

Having a SurveyMonkey account does not automatically result in meaningful survey research. In this webinar, participants will learn best-practice techniques for developing actionable survey questions, conducting surveys, and reporting findings in ways that are meaningful to management. In addition, participants will analyze bad survey questions and report pages from other communicators’ efforts to identify the pitfalls to avoid in doing their own research. This webinar will provide you with straightforward, practical ways to get the most out of the research you conduct, with the least amount of time and money needed to benefit from the findings.

In this session, participants will learn:

  • Best-practice techniques for developing actionable survey questions.
  • How to determine the number of people to invite to take a survey and how to administer it.
  • How to report research findings in ways that are meaningful to management.
  • What not to do by analyzing other communicators' efforts, to identify the mistakes to avoid when conducting their own research.

Event details

60 minutes


Angela Sinickas

Angela Sinickas


By clicking “Accept all cookies” you agree to the storing of cookies on your device to enhance your browsing experience, analyze site traffic, and serve tailored content and advertisements.

Cookies preferences

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Manage consent preferences

Strictly Necessary

Always Active

These cookies are necessary for our website to function. They do not store any personally identifiable information and are usually only set in response to actions made by you, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block these cookies, but some parts of the site will not work.


Functionality cookies are used to remember your preferences. They make the site easier for you to navigate by remembering settings you have applied, detect if you’ve already seen a pop-up or auto-fill forms to make them easier for you to complete.


Targeting cookies are used to deliver ads more relevant to you and your interests. These cookies can also be used to measure ad performance and provide recommendations.