Having a SurveyMonkey account does not automatically result in meaningful survey research. In this webinar, participants will learn best-practice techniques for developing actionable survey questions, conducting surveys, and reporting findings in ways that are meaningful to management. In addition, participants will analyze bad survey questions and report pages from other communicators’ efforts to identify the pitfalls to avoid in doing their own research. This webinar will provide you with straightforward, practical ways to get the most out of the research you conduct, with the least amount of time and money needed to benefit from the findings.

In this session, participants will learn:

• Best-practice techniques for developing actionable survey questions.
• How to determine the number of people to invite to take a survey and how to administer it.
• How to report research findings in ways that are meaningful to management.
• What not to do by analyzing other communicators' efforts, to identify the mistakes to avoid when conducting their own research.