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Having a SurveyMonkey account does not automatically result in meaningful survey research. In this webinar, participants will learn best-practice techniques for developing actionable survey questions, conducting surveys, and reporting findings in ways that are meaningful to management. In addition, participants will analyze bad survey questions and report pages from other communicators’ efforts to identify the pitfalls to avoid in doing their own research. This webinar will provide you with straightforward, practical ways to get the most out of the research you conduct, with the least amount of time and money needed to benefit from the findings.
In this session, participants will learn:
60 minutes
Angela Sinickas
CEO
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
