Global internal communications statistics, benchmarks and trends



  • Marketing Team
    Marketing Team


Poppulo, in conjunction with Ragan Communications, recently surveyed over 700 communicators from organizations of all sizes and industries across the globe to find out the current internal communications statistics, benchmarks and trends in the industry.

The results will interest any IC professional who wants to benchmark their current role and challenges against those of their peers. Covered in the report:

  • Profiles: Industries, sectors, and organization size
  • Challenges: IC’s biggest challenges, including moving from reactive, ad hoc comms to strategic long-term planning
  • Roles: How IC’s role is changing, who they’re reporting to – and the shift from order taker to Trusted Adviser
  • Time and Priorities: Where IC uses their time, how they’re prioritizing communications
  • Budgets, Tools and Resources: Annual budgets, access to internal resources – and the tools and technology being used
  • Comms Channels: Most and least effective channels, and the channels suffering from lack of budget
  • Measurement: Ability to measure, barriers to measurement, and what individual channel and cross-channel analytics are being used