Global internal communications statistics, benchmarks and trends
WHITEPAPERS

Global internal communications statistics, benchmarks and trends

About this Whitepaper

Poppulo, in conjunction with Ragan Communications, recently surveyed over 700 communicators from organizations of all sizes and industries across the globe to find out the current internal communications statistics, benchmarks and trends in the industry.

The results will interest any IC professional who wants to benchmark their current role and challenges against those of their peers. Covered in the report:

  • Profiles: Industries, sectors, and organization size
  • Challenges: IC’s biggest challenges, including moving from reactive, ad hoc comms to strategic long-term planning
  • Roles: How IC’s role is changing, who they’re reporting to - and the shift from order taker to Trusted Adviser
  • Time and Priorities: Where IC uses their time, how they’re prioritizing communications
  • Budgets, Tools and Resources: Annual budgets, access to internal resources - and the tools and technology being used
  • Comms Channels: Most and least effective channels, and the channels suffering from lack of budget
  • Measurement: Ability to measure, barriers to measurement, and what individual channel and cross-channel analytics are being used

Author

By clicking “Accept all cookies” you agree to the storing of cookies on your device to enhance your browsing experience, analyze site traffic, and serve tailored content and advertisements.

Cookies preferences

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Manage consent preferences

Strictly Necessary

Always Active

These cookies are necessary for our website to function. They do not store any personally identifiable information and are usually only set in response to actions made by you, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block these cookies, but some parts of the site will not work.

Functionality

Functionality cookies are used to remember your preferences. They make the site easier for you to navigate by remembering settings you have applied, detect if you’ve already seen a pop-up or auto-fill forms to make them easier for you to complete.

Targeting

Targeting cookies are used to deliver ads more relevant to you and your interests. These cookies can also be used to measure ad performance and provide recommendations.