Inspired Gear

Four Winds Interactive and SmartSpace Global are now Poppulo

Learn More

Poppulo
Global internal communications statistics, benchmarks and trends
WHITEPAPERS

Global internal communications statistics, benchmarks and trends

May 4, 2017 at 10:30

About this Whitepaper

Poppulo, in conjunction with Ragan Communications, recently surveyed over 700 communicators from organizations of all sizes and industries across the globe to find out the current internal communications statistics, benchmarks and trends in the industry.

The results will interest any IC professional who wants to benchmark their current role and challenges against those of their peers. Covered in the report:

  • Profiles: Industries, sectors, and organization size
  • Challenges: IC’s biggest challenges, including moving from reactive, ad hoc comms to strategic long-term planning
  • Roles: How IC’s role is changing, who they’re reporting to - and the shift from order taker to Trusted Adviser
  • Time and Priorities: Where IC uses their time, how they’re prioritizing communications
  • Budgets, Tools and Resources: Annual budgets, access to internal resources - and the tools and technology being used
  • Comms Channels: Most and least effective channels, and the channels suffering from lack of budget
  • Measurement: Ability to measure, barriers to measurement, and what individual channel and cross-channel analytics are being used

Author

Tim Vaughan

Tim Vaughan

Editorial Director, Poppulo

Related content

How the Best in the World Are Getting Change Right

How the Best in the World Are Getting Change Right

The best companies in the world are changing their approach to work. They’re rethinking how they hire. How they develop leaders. And how they drive innovation.

Change
Webinar: Top Internal Comms Trends for 2023

Webinar: Top Internal Comms Trends for 2023

2023 will be the year for internal communication professionals to establish new norms for how they communicate to help shape the post-pandemic workplace culture. But what are the top trends that will guide internal comms strategy over the next year—and what can internal communicators do to better support employees in today’s changing workplace?

Employee Comms
The Maximus Story: Aligning Internal Comms with the Workplace Experience

The Maximus Story: Aligning Internal Comms with the Workplace Experience

As a global 36,000-person services provider specializing in managing government-sponsored programs, Maximus has always understood that employee communication is critical to success. But throughout their comms journey, they’ve faced challenges related to communicating with its diverse, global workforce, as well as sharing information throughout the pandemic and finding ways to prove the value of investing in comms.

Employee Comms