Sr. Director, Customer Strategy & Value

Susan Slagle

Manager, Enterprise Sales

Joe Heddy

Sr. Manager, Visual Communication Services

Kristy Alexander

The past two years have shown just how business-critical employee communication is for organizations.

But with continuing global economic uncertainty and tight comms budgets there is increasing pressure on workplace communication professionals to ensure their work adds business value.

It’s a challenge, but also a great opportunity for IC and HR to focus their efforts on bottom-line, operational-oriented, business goals that are high on the executive agenda—and at the same time increase their influence across their organizations.

This guide explores how effective employee communication:

Improves operational excellence that impacts the bottom line

Directly influences business results across different industries

Needs to be orchestrated and targeted to specific audiences through multiple channels to land relevant information to the right people, when and where they need it

Guides

Employee Communicators: How to Increase Your Business Value & Influence

Employee Comms

Measurement

Zora Artis GAICD SCMP

A record 48 million employees quit their jobs in the US last year and the Great Resignation shows no signs of slowing down across the world in 2022. It’s a huge C-level concern everywhere – but what can Internal Communications and HR do about it? The answer: a lot!

IC and HR leaders can battle the Great Resignation — or the Great Attrition as it’s also called — by helping employees feel heard, be aligned with company values, and have a stronger sense of belonging.

Join us on April 14th at 12pm ET / 4pm BST, where Zora Artis, CEO of Artis Advisory, shares 5 ways organizations can use effective employee communications to:

Reduce attrition and improve new talent acquisition

Enable alignment, employee connection, and belonging

Shape the employee – and customer – experience to create long term success

Plus, you’ll hear examples of how different companies from around the world are evolving their communications strategy to overcome the Great Resignation.

Webinar

5 Ways Communications Can Beat the Great Resignation  

Leadership

Head of Content at Poppulo

Tim Vaughan

The major battle for organizations today is how to hold onto their key people while also attracting new ones.

But the fall-out from the pandemic has caused deep workplace fault lines, resulting in employees feeling disconnected, disengaged, and lacking a sense of belonging—all major contributors to the Great Resignation.

Higher wages cannot solve these problems because the issues go far deeper than money.

Workplace communication, however, influences every aspect of the Employee Experience and how your people feel and talk about your organization, directly impacting retention and recruitment. 

The current state of attracting and retaining new talent so that you have a good sense of the overall landscape

Why companies are falling short and failing to communicate effectively with their teams

How communications can be effectively used to attract and retain new talent

How you can seize the opportunity to reframe how you approach employee communications at your company to retain and attract talent

The Ultimate Guide to Employee Retention — It's all About the Communications Experience

VP of Employee Communications

Chris Lee

President, Inner Strength Communication Inc.

Priya Bates

The people behind Gallagher’s acclaimed State of the Sector report know what sets world-class workplace communicators apart. They know because they have been forensically analyzing key data for years.

Join us for a compelling conversation where we bring together Chris Lee, Gallagher’s VP of Employee Experience and Communication, and Priya Bates, President of Inner Strength Communications, Inc. to explore their unique insights into what exceptional workplace communicators do differently — and what you need to do to add provable value for even greater influence in your organization.

Learn what the best are doing to implement world-class comms strategies that:

Reduce employees’ information overload 

Leverage the power of analytics and measurement

Develop effective networks of comms “influencers” to reach all employees

3 Essential Steps to Make Your Employee Communications World-Class  

Zora Artis, GAICD SCMP FAMI CPM, is Australia’s leading alignment strategist, working with leaders to unlock value in their organizations, people and brands to drive performance. She is the CEO of Artis Advisory, a current director of International Association of Business Communicators (IABC) Asia Pacific region, past director of the IABC global executive board, and Vice-Chair of the IABC World Conference 2021. Zora has almost three decades in business, marketing, communication, advertising, and branding, and has worked with a breadth of organizations including ABInBev, adidas, AusNet Services, AIA Australia, A2 Milk Company, GSK, LendLease, Weir Group, Marsh, and the Victorian Government.

Business communication professionals, particularly those focused on internal communications, are the critical support and enablers of alignment, engagement, and culture in organizations.

More and more C-suite leaders realize this and understand the crucial importance of great communications for attracting and retaining scarce talent, the happiness and welfare of their employees, and the impact on the financial bottom line.

In this white paper, Zora Artis, GAICD, SCMP, takes a closer look at the business value of internal communications for the C-suite, particularly in a period of rapid business, technological and political disruption, and what communication professionals need to do to be the strategic advisors their leaders need at a time of constant challenge and change.

Head of Content, Poppulo. Communications & Content Strategist. Forbes Communications Council member.

WHITEPAPERS

Going beyond engagement: The business value of internal communications for the C-Suite

About this Whitepaper

Author

Contributor

Related content

Employee Communicators: How to Increase Your Business Value & Influence

5 Ways Communications Can Beat the Great Resignation

The Ultimate Guide to Employee Retention — It's all About the Communications Experience