WHITEPAPERS
Going beyond engagement: The business value of internal communications for the C-Suite
About this Whitepaper
Business communication professionals, particularly those focused on internal communications, are the critical support and enablers of alignment, engagement, and culture in organizations.
More and more C-suite leaders realize this and understand the crucial importance of great communications for attracting and retaining scarce talent, the happiness and welfare of their employees, and the impact on the financial bottom line.
In this white paper, Zora Artis, GAICD, SCMP, takes a closer look at the business value of internal communications for the C-suite, particularly in a period of rapid business, technological and political disruption, and what communication professionals need to do to be the strategic advisors their leaders need at a time of constant challenge and change.
Author
Zora Artis GAICD SCMP
CEO
Contributor
Tim Vaughan
Editorial Director, Poppulo
Related content
The Value Pivot: Shaping Comms Influence in the Age of AI
The AI revolution in internal communications isn't approaching—it's here, rapidly transforming how organizations connect with their employees. At Pop Summit 2025, leading industry experts discussed this seismic shift, offering invaluable insights into navigating and mastering this new era.
Internal Communications