Business communication professionals, particularly those focused on internal communications, are the critical support and enablers of alignment, engagement, and culture in organizations.
More and more C-suite leaders realize this and understand the crucial importance of great communications for attracting and retaining scarce talent, the happiness and welfare of their employees, and the impact on the financial bottom line.
In this white paper, Zora Artis, GAICD, SCMP, takes a closer look at the business value of internal communications for the C-suite, particularly in a period of rapid business, technological and political disruption, and what communication professionals need to do to be the strategic advisors their leaders need at a time of constant challenge and change.
Zora Artis GAICD SCMP
CEO
Tim Vaughan
Head of Content at Poppulo
We've come through a year of turbulent change, but while the turmoil has thankfully begun to subside there is not going to be any let-up on the pressure to transform at speed.
The coming months present a massive challenge for employee communicators and HR teams, who are key to making the new way of working a reality. Whether planning a return to the office, navigating a restructuring, or adapting to a new business strategy, communication is critical to keeping employees connected and making these major shifts successful.
While leaders need to own and visibly champion transformation, they also need help to navigate it successfully at pace. This is where a great communications team can come into its own, helping to amplify the efforts of leaders, enable and empower managers at all levels, and strengthen the connection with employees.
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