Employee Comms: The perceptions, the presumptions, the reality.
Research Findings from FWI | Poppulo
Business communication professionals, particularly those focused on internal communications, are the critical support and enablers of alignment, engagement, and culture in organizations.
More and more C-suite leaders realize this and understand the crucial importance of great communications for attracting and retaining scarce talent, the happiness and welfare of their employees, and the impact on the financial bottom line.
In this white paper, Zora Artis, GAICD, SCMP, takes a closer look at the business value of internal communications for the C-suite, particularly in a period of rapid business, technological and political disruption, and what communication professionals need to do to be the strategic advisors their leaders need at a time of constant challenge and change.
Zora Artis GAICD SCMP
Head of Content at Poppulo