
ON-DEMAND WEBINAR
In November 2022, ChatGPT took the world by storm. Since then, AI tools have started impacting how businesses communicate with their internal and external audiences.
In this on-demand webinar, originally held in September 2023, you can catch up on how the IC field was feeling about AI last year—ahead of Mark Dollins' Engage 24' session detailing the results of his second AI survey.
While Artificial intelligence (AI) has been around for decades, generative AI tools are new, and they’re changing how businesses communicate with their internal and external audiences.
Some IC professionals are excited about the possibilities that AI brings—like streamlining the way we communicate, making content ideation and development more efficient, and identifying trends and insights to impact future strategy. But others are hesitant about the potential ethical implications of AI—as well as the possibility of it eliminating their roles.
Learn from Mark Dollins, President of North Star Communications Consulting, as he shares what you need to know about leveraging AI for employee communications. You’ll learn:
March 19, 2024
11am ET / 3pm GMT

Mark Dollins
President of North Star Communications Consulting
Over the past two decades, campus communication has shifted from posters and email blasts to a complex web of comms channels that are accessible to students, faculty, and visitors throughout their days. The modern university is both physical and digital, and the speed of communication must meet the needs of a digitally-native generation. In this environment, digital signage has moved from a nice-to-have to a strategic medium—visible, immediate, and flexible—one that connects a dispersed campus. This whitepaper explores how institutions are using digital signage to communicate smarter and faster, and how to build a program that is easy to operate, simple to scale, and resilient in the moments that matter most. Drawing on Poppulo’s expertise in digital signage for college campuses, we’ll share how leading universities are centralizing digital signage management, empowering multiple departments, and using data and design to make every message count. Keep reading to learn how top universities are leveraging digital signage to create more connected, informed, and vibrant campus communities, setting new standards for communication in higher education.
Dive a little deeper into AI for digital signage and learn what the future holds for these two technologies. Across the enterprise, AI is no longer a distant vision—it’s quickly becoming a practical tool reshaping how organizations work, connect, and communicate. From automating workflows to personalizing customer experiences, AI is changing the way information flows, both inside and outside of businesses. For digital signage network owners, this shift presents both an opportunity and a challenge. How do we move from simply broadcasting content to delivering communication that’s adaptive, intelligent, and responsive in real time? How do we take advantage of AI in ways that make networks easier to manage, more engaging for audiences, and more valuable to the business? This shift is something most businesses are currently navigating, but they don’t have to figure it all out on their own. Poppulo is here to help demystify the technology and provide insight into how AI will shape the future of digital signage.
Without the right platform and capabilities, managing a growing digital signage network can be complex and time-consuming. Device downtime and inconsistent content playback can take time and resources away from the experiences you want to deliver. Additionally, reporting gaps, or otherwise tedious and manual reporting tools make it harder to determine what is working and what isn’t, which is a huge barrier to ensuring your digital signage network is contributing to your organization’s goals. In this session, we’ll share practical guidance on how AI-driven tools, like Poppulo’s Analyze Agent can help digital signage teams: Keep devices healthy and running smoothly Ensure content plays correctly across every screen Strengthen governance and oversight You’ll leave with a clear understanding of how AI can simplify network management, save time, and maximize the impact of your digital signage.