Hospitality in the Digital Age: How Signage is Revolutionizing the Guest Experience

Over the past two decades, digital signage has transformed the hospitality industry, becoming an essential tool for elevating guest experiences, improving staff communication, and boosting revenue. From interactive lobby concierge screens and personalized messaging on readerboards, to real-time updates and branded upsell opportunities, digital signage continues to redefine how hotels and resorts connect with guests and employees.

During Poppulo’s Forward ’24 virtual webinar series, Venessa Wiist, Poppulo’s Director of Customer Success, and Sean Rochambeau, Solutions Engineer at Poppulo, explored the innovative trends in digital signage for the hospitality industry, including how top innovators utilize technology to create memorable, customized guest experiences and streamline internal communications. You can watch the full session, Exploring the Latest Digital Signage Trends in Hospitality, on-demand here.

This executive brief explores the key takeaways from the webinar, including how to create personalized and interactive experiences to drive guest satisfaction and loyalty, new digital signage use cases for upselling services, promoting events, and driving onsite purchases, and how digital signage improves communication between staff and guests.