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How a global corporation engages hard-to-reach employees through social media
ON-DEMAND WEBINAR

How a global corporation engages hard-to-reach employees through social media

About this Webinar

Reaching a dispersed workforce. Magna International, a Canada-based global automotive parts supplier, was struggling to connect and engage with offline, frontline, and non-desk employees across their 400 locations.

Our webinar guest, Kyle Gillis will share how the Magna comms teams successfully connected and engaged a diverse employee audience through social media. From creation to execution – see how Magna got stakeholder buy-in, the campaign Magna used to launch their social media strategy, and how Magna’s strategy has evolved from simply sharing employee event stories to creating employee-focussed campaigns.

Attendees will learn:

  • Why and how Magna, as part of the strategy, branded and aligned messaging across their top channels: email, intranet, video and digital signage
  • How internal and external communication strategies can be aligned and used to increase employee engagement
  • How Magna inspires employees to follow social media pages, and even post company event photos
  • The role engagement metrics across the channels plays in proving success to the organization

Event details

Gradient Calendar

September 25, 2018

12.00

Speaker

Kyle Gillis

Kyle Gillis

Corporate Communications Specialist with Magna International

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