Reaching a dispersed workforce. Magna International, a Canada-based global automotive parts supplier, was struggling to connect and engage with offline, frontline, and non-desk employees across their 400 locations.
Our webinar guest, Kyle Gillis will share how the Magna comms teams successfully connected and engaged a diverse employee audience through social media. From creation to execution – see how Magna got stakeholder buy-in, the campaign Magna used to launch their social media strategy, and how Magna’s strategy has evolved from simply sharing employee event stories to creating employee-focussed campaigns.
Attendees will learn:
September 25, 2018
12.00
Kyle Gillis
Corporate Communications Specialist with Magna International
In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.
The debate over the return to the office remains divided, with opinions on whether to return—or in what capacity to return—split across the board. Regardless of whether the return is mandatory or voluntary, it will be doomed if the office experience is subpar. If the in-person environment fails to meet employees’ needs and expectations, it will inevitably lead to low morale and poor engagement, making it difficult to retain and attract top talent.
