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Reaching a dispersed workforce. Magna International, a Canada-based global automotive parts supplier, was struggling to connect and engage with offline, frontline, and non-desk employees across their 400 locations.
Our webinar guest, Kyle Gillis will share how the Magna comms teams successfully connected and engaged a diverse employee audience through social media. From creation to execution – see how Magna got stakeholder buy-in, the campaign Magna used to launch their social media strategy, and how Magna’s strategy has evolved from simply sharing employee event stories to creating employee-focussed campaigns.
Attendees will learn:
September 25, 2018
12.00
Kyle Gillis
Corporate Communications Specialist with Magna International
It’s no secret that all employees, regardless of industry or role, rely on timely and accurate information to carry out their jobs and remain aligned with the company’s objectives. However, the task of managing internal communication is no longer confined to a single department or function.
Join us for an enlightening webinar as we delve into the practices of the best communications teams and the influence of behavior on effective communication. We will explore the barriers that communicators commonly face, best practices to overcome them, and how a better understanding of behavior science can be a catalyst for best-in-class communications. Our expert panel, including Lindsay Kohler, Lead Behavioural Scientist at scarlettabbott and Joss Mathieson, Chief Encouragement Officer at Change Oasis, will guide you through a thought-provoking discussion that will shed light on the beliefs, concerns, and practices that often hold communicators back from maximizing their impact, including lack of clarity, limited resources, reduced influence, and the fear of making mistakes. And, drawing from insights gained from our maturity model, our experts will outline key elements that can revolutionize your communication practices. Be prepared to expand your thinking and explore new approaches that will invigorate your approach to communication. Key Takeaways:
Great communicators don’t necessarily make great leaders, but brilliant leaders are always superb communicators. That business leaders today must prioritize communication as a critical skillset is beyond debate. We know it from our own worklife experiences and from having witnessed the critical role CEO communication played during the pandemic, in addition to numerous research papers.
