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Reaching a dispersed workforce. Magna International, a Canada-based global automotive parts supplier, was struggling to connect and engage with offline, frontline, and non-desk employees across their 400 locations.
Our webinar guest, Kyle Gillis will share how the Magna comms teams successfully connected and engaged a diverse employee audience through social media. From creation to execution – see how Magna got stakeholder buy-in, the campaign Magna used to launch their social media strategy, and how Magna’s strategy has evolved from simply sharing employee event stories to creating employee-focussed campaigns.
Attendees will learn:
September 25, 2018
12.00
Kyle Gillis
Corporate Communications Specialist with Magna International
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
Artificial Intelligence (AI) is inescapable these days. You’ve no doubt heard a ton of noise around what AI—specifically generative AI—means for the future of work. Tools like ChatGPT for text generation and Midjourney for image generation are changing the way that people do their jobs.
Employee communications teams face several barriers that hold them back from making decisions on how to effectively reach their employees. Many of these barriers can be tied back to human behavior, the expectations of employees today, uncertainty in business, limited resources, and the fear of messing up. And often, these barriers prevent communicators from making the right decisions about communications strategy—or even making any decision at all.
