Reaching a dispersed workforce
Magna International, a Canada-based global automotive parts supplier, was struggling to connect and engage with offline, frontline, and non-desk employees across their 400 locations.
Social media to promote employee engagement
Our webinar guest, Kyle Gillis, Corporate Communications and Social Media Specialist at Magna, will share how the Magna comms teams successfully connected and engaged a diverse employee audience through social media.
From creation to execution – see how Magna got stakeholder buy-in, the campaign Magna used to launch their social media strategy, and how Magna’s strategy has evolved from simply sharing employee event stories to creating employee-focussed campaigns.
Attendees will learn:
- Why and how Magna, as part of the strategy, branded and aligned messaging across their top channels: email, intranet, video and digital signage.
- How internal and external communication strategies can be aligned and used to increase employee engagement.
- How Magna inspires employees to follow social media pages, and even post company event photos.
- The role engagement metrics across the channels plays in proving success to the organization.
Kyle Gillis is Corporate Communications and Social Media Specialist at Magna International, one of the world’s largest automotive suppliers. He is a member of the Automotive Public Relations Council and has helped Magna launch social media initiatives at major events including CES and The Frankfurt Motor Show. Prior to joining Magna, Kyle worked as a journalist in Las Vegas and Washington.
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