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How Booz Allen Hamilton developed a strategic and integrated IC function throughout their organization
WEBINAR

How Booz Allen Hamilton developed a strategic and integrated IC function throughout their organization

About this Webinar

Learn how Booz Allen Hamilton’s IC team transformed IC and created an integrated IC function throughout their organization.

Take-aways:

  • Open rates went from 30% to 79% within the first year
  • The weekly firm-wide newsletter went from 54% to 70%+
  • Targeted emails had open rates of 80%+
  • 100+ people are now coordinating IC efforts (no small feat)
  • They increased awareness across important topics and have the metrics to back it up

Using metrics, segmented lists, multi-channel strategy, targeted emails, coordinated communication across departments and more, learn more about the tactics and strategy Booz Allen Hamilton used to create this transformation.

Event details

Gradient Calendar

60 minutes

Speaker

Donald Jones

Donald Jones

Lead Digital Strategist, Booz Allen Hamilton

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