How Booz Allen Hamilton developed a strategic and integrated IC function throughout their organization

Learn how Booz Allen Hamilton’s IC team transformed IC and created an integrated IC function throughout their organization.

Take-aways:

• Open rates went from 30% to 79% within the first year
• The weekly firm-wide newsletter went from 54% to 70%+
• Targeted emails had open rates of 80%+
• 100+ people are now coordinating IC efforts (no small feat)
• They increased awareness across important topics and have the metrics to back it up

Using metrics, segmented lists, multi-channel strategy, targeted emails, coordinated communication across departments and more, learn more about the tactics and strategy Booz Allen Hamilton used to create this transformation.