WEBINAR
How Booz Allen Hamilton developed a strategic and integrated IC function throughout their organization
About this Webinar
Learn how Booz Allen Hamilton’s IC team transformed IC and created an integrated IC function throughout their organization.
Take-aways:
- Open rates went from 30% to 79% within the first year
- The weekly firm-wide newsletter went from 54% to 70%+
- Targeted emails had open rates of 80%+
- 100+ people are now coordinating IC efforts (no small feat)
- They increased awareness across important topics and have the metrics to back it up
Using metrics, segmented lists, multi-channel strategy, targeted emails, coordinated communication across departments and more, learn more about the tactics and strategy Booz Allen Hamilton used to create this transformation.
Event details
60 minutes
Speaker
Donald Jones
Lead Digital Strategist, Booz Allen Hamilton
Related content
The Value Pivot: Shaping Comms Influence in the Age of AI
The AI revolution in internal communications isn't approaching—it's here, rapidly transforming how organizations connect with their employees. At Pop Summit 2025, leading industry experts discussed this seismic shift, offering invaluable insights into navigating and mastering this new era.
Internal Communications