Learn how Booz Allen Hamilton’s IC team transformed IC and created an integrated IC function throughout their organization.

Webinar takeaways:

  • Open rates went from 30% to 79% within the first year
  • The weekly firm-wide newsletter went from 54% to 70%+
  • Targeted emails had open rates of 80%+
  • 100+ people are now coordinating IC efforts (no small feat)
  • They increased awareness across important topics and have the metrics to back it up

Using metrics, segmented lists, multi-channel strategy, targeted emails, coordinated communication across departments and more, learn more about the tactics and strategy Booz Allen Hamilton used to create this transformation.


  • Donald Jones
    Donald Jones

    Donald Jones is a Lead Digital Strategist and “social technologist” at Booz Allen Hamilton, a global firm of diverse, passionate, and exceptional people driven to excel, do right, and realize positive change in everything we do. Donald focuses on the firm’s online brand reputation, employee engagement and advocacy, as well as the firm’s internal email enablement program using Poppulo. He also drives ongoing improvements to the employee digital experience.