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ON-DEMAND WEBINAR

How Booz Allen Hamilton developed a strategic and integrated IC function throughout their organization

WATCH THE WEBINAR →

Watch Icon60 Minutes

SPEAKERS

  • Donald Jones
    Donald Jones

    Lead Digital Strategist, Booz Allen Hamilton

Learn how Booz Allen Hamilton’s IC team transformed IC and created an integrated IC function throughout their organization.

Take-aways:

  • Open rates went from 30% to 79% within the first year
  • The weekly firm-wide newsletter went from 54% to 70%+
  • Targeted emails had open rates of 80%+
  • 100+ people are now coordinating IC efforts (no small feat)
  • They increased awareness across important topics and have the metrics to back it up

Using metrics, segmented lists, multi-channel strategy, targeted emails, coordinated communication across departments and more, learn more about the tactics and strategy Booz Allen Hamilton used to create this transformation.