Lead Digital Strategist, Booz Allen Hamilton
Learn how Booz Allen Hamilton’s IC team transformed IC and created an integrated IC function throughout their organization.
- Open rates went from 30% to 79% within the first year
- The weekly firm-wide newsletter went from 54% to 70%+
- Targeted emails had open rates of 80%+
- 100+ people are now coordinating IC efforts (no small feat)
- They increased awareness across important topics and have the metrics to back it up
Using metrics, segmented lists, multi-channel strategy, targeted emails, coordinated communication across departments and more, learn more about the tactics and strategy Booz Allen Hamilton used to create this transformation.