How employee communication drives business outcomes

How employee communication drives business outcomes

About this Whitepaper

This Poppulo resource looks at how some of the best organizations bring their people with them on their change journey to achieve business outcomes – at a time when constant change is everyday business.

C-suite advisor and communications leader Zora Artis explores real-life examples of the role employee communications plays in:

  • Strategic alignment - Aurecon
  • Employee engagement - Bayer
  • Employee experience - Adobe
  • Going beyond shareholder value - BHP and Deloitte

At Poppulo we believe that now more than ever, companies and their leaders must cut through the day-to-day noise across their organizations, to drive change and strategic growth initiatives forward. Transformation requires a workforce that understands and embraces change.

It means that your people must be engaged, aligned, and have a positive experience and connection to the workplace, and understand the role of the work they do.

This is where employee communication is front and center, and this paper looks at organizations that know this and get the results they want.






Tim Vaughan

Tim Vaughan

Head of Content at Poppulo

By clicking “Accept all cookies” you agree to the storing of cookies on your device to enhance your browsing experience, analyze site traffic, and serve tailored content and advertisements.

Cookies preferences

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Manage consent preferences

Strictly Necessary

Always Active

These cookies are necessary for our website to function. They do not store any personally identifiable information and are usually only set in response to actions made by you, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block these cookies, but some parts of the site will not work.


Functionality cookies are used to remember your preferences. They make the site easier for you to navigate by remembering settings you have applied, detect if you’ve already seen a pop-up or auto-fill forms to make them easier for you to complete.


Targeting cookies are used to deliver ads more relevant to you and your interests. These cookies can also be used to measure ad performance and provide recommendations.