How Miami Children’s Health System revitalized their employee newsletter and increased opens by 51%
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Speakers
Francis Forte
Employee Engagement Lead, Nicklaus Children's Health System
About this webinar
In this webinar we take a deeper look into the particular challenges communicators in the healthcare industry experience. Francis Forte of Miami Children’s Health System takes attendees through the process of revitalizing a dull, flat underperforming newsletter - into one that is high impact, interactive and read by a diverse workforce. Francis shares newsletter engagement tips, what the IC team measures, and what they do with the insight. Plus she reveals some of the measurable results they’ve achieved since updating their email newsletter.
Take-aways:
- Using gamification to increase email engagement
- Reaching an on-the-go mobile workforce
- Sharing results and insight with stakeholders
- Personalizing and targeting email content
This webinar was recorded before Newsweaver evolved to Poppulo.
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